Pain Killer Marketing: How to Turn Customer Pain into Market Gain

Pain Killer Marketing: How to Turn Customer Pain into Market Gain

5.0 6
by Henry DeVries, Chris Stiehl
     
 
Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research; it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting "customer pain". More importantly, it demonstrates how to implement data and drive profits. An

Overview

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research; it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting "customer pain". More importantly, it demonstrates how to implement data and drive profits. An excellent reference for "C" level executives, product managers, market research practitioners and those wanting to become more "customer-centric". Anyone who has a "suffering" customer, internal or external, can benefit from Pain Killer Marketing.

Product Details

ISBN-13:
9780832950162
Publisher:
New Win Publishing, Incorporated
Publication date:
04/17/2008
Pages:
256
Product dimensions:
9.30(w) x 9.76(h) x 0.98(d)

Meet the Author

Chris Stiehl is a market-research and strategic-consultant for companies like Palm, Cisco, LifeScan (Johnson & Johnson) and other "high tech" companies. With over 30 years of experience Stiehl has worked in product design, competitive intelligence and market research for, PG&E, Polaroid Corporation, B.F. Goodrich, and the Cadillac Motor Car Division of GM, including participating on their winning Malcolm Baldrige National Quality Award team. Chris has taught at the University of Michigan, Harvard University, UC San Diego, and UC Berkeley.

Henry DeVries is founder of the New Client Marketing Institute. He has coached thousands of companies on how to find new customers. Henry has served as member of the executive education faculty at UC San Diego over 20 years, completed specialized studies at Harvard Business School. The author of Self-Marketing Secrets and Client Seduction, Henry is a sought-after speaker where he reveals in fun and humorous ways more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.

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Pain Killer Marketing 5 out of 5 based on 0 ratings. 6 reviews.
Guest More than 1 year ago
Pain Killer marketing excels in focusing on the core of business success- customers. It develops a logical, practical approach to understanding customers and delivering goods and services they will value. The section on the rules for developing good internal metrics for tracking and predicting success was quite useful. I bought the book and gave it to several of our key leaders!
Guest More than 1 year ago
What a fantastic back to basics marketing book! I am in the process of opening my own marketing consulting company and after reading this book was encouraged to rewrite some of my business plan to accomodate some of the customer centric thinking highlighted in the text. Ideas in this book are clearly and concisely presented and really help bring thinking back to a customer-centric ideology.
Guest More than 1 year ago
These guys really are right on target when it comes to focusing on the customer. The format of the book is easy to follow and the bullets at the end of each piece highlight important concepts. It is very clearly thought out and I like how each chapter builds on concepts from earlier chapters.
Guest More than 1 year ago
Chris and Henry present the basics of marketing into a refreshing approach with a creative and insightful twist that businesses 'for profit, public and non-profit' tend to forget at one time or another. I found the 'checklist' at the end of each chapter a helpful summary as well as a great place to go back and review. This book is enjoyable to read, and once applied, I wouldn't be surprised to see the sales profit margin grow!
Guest More than 1 year ago
This book provides some unique insights that I have not seen elsewhere, nicely organized into a practical and really usable guide. I'd recommend this for anyone with a product or service who wants more visibility and more sales. Good stuff!
Guest More than 1 year ago
It shouldn't be surprising that successful marketers could write an engaging book that captures the reader - that is their forte, right? But marketing is just so far from my line of work, I was surprised that Pain Killer Marketing pulled me in. Once I picked it up off the coffee table while waiting for a friend, I couldn't put it down. The anecdotes clearly illustrate the author's unique perspective on complex marketing principles in a simple, yet engaging way. An interesting read, indeed!