Pancho Villa's Revolution by Headlines

Overview

This colorful history of Pancho Villa as a propagandist tells how the legendary guerrilla waged war not only on the battlefield but also in the mass media, where he promoted his foreign policy of friendship with the United States in a bid to gain American backing for the Mexican Revolution between 1913 and 1915.

Mark Cronlund Anderson explores issues of race, identity, and the power of the mass media to explain how Villa dueled with his archrivals, Mexican dictator Victoriano ...

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Overview

This colorful history of Pancho Villa as a propagandist tells how the legendary guerrilla waged war not only on the battlefield but also in the mass media, where he promoted his foreign policy of friendship with the United States in a bid to gain American backing for the Mexican Revolution between 1913 and 1915.

Mark Cronlund Anderson explores issues of race, identity, and the power of the mass media to explain how Villa dueled with his archrivals, Mexican dictator Victoriano Huerta and Villa’s ostensible colleague-in-arms, Venustiano Carranza, using a sophisticated public-relations machine.

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Editorial Reviews

Choice
Through a discourse analysis of a wide range of newspapers and diplomatic documents, Anderson demonstrates that Villa was much more adroit at public relations than his rivals.
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Product Details

  • ISBN-13: 9780806133751
  • Publisher: University of Oklahoma Press
  • Publication date: 9/1/2001
  • Pages: 320
  • Sales rank: 1,355,890
  • Product dimensions: 5.40 (w) x 8.50 (h) x 0.90 (d)

Meet the Author

Mark Cronlund Anderson is Assistant Professor of History at Brock University, St. Catharines, Ontario.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 1, 2000

    Another Side of Pancho Villa

    This study of news accounts from 1913 to 1915 shows Pancho Villa as a master of propaganda. Mark Anderson shows how Pancho outmaneuvered Huerta and Carranza in the American press.

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