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Parachute: A Sadly Funny Novel about the Consumption of Consumers
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Parachute: A Sadly Funny Novel about the Consumption of Consumers

by Sinclair Dumontais, Patricia Claxton (Translator)
 

A world-renowned consultant is lured out of self-imposed exile on a remote Greek island to expound on an ultimate marketing strategy to the members of the board of a multinational footwear corporation. As venal and disturbing as the strategy is, this 21st century "Prince" styles himself as an architect of neo-liberalism in its most shark-like incarnation. The only

Overview

A world-renowned consultant is lured out of self-imposed exile on a remote Greek island to expound on an ultimate marketing strategy to the members of the board of a multinational footwear corporation. As venal and disturbing as the strategy is, this 21st century "Prince" styles himself as an architect of neo-liberalism in its most shark-like incarnation. The only values he recognizes are those linked intimately to the profit principle. Cunning, pretentious, and deeply irreverent, he has created a marketing scheme that reduces human beings to pure consumer animals.

Corrosively satirical, The Parachute reveals an extreme society obsessed by mass consumption and instant gratification.

Product Details

ISBN-13:
9781552637340
Publisher:
Key Porter Books
Publication date:
06/15/2007
Pages:
144
Product dimensions:
5.00(w) x 6.80(h) x 0.40(d)

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