Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse

by Ted Dinsmore

Overview

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

Product Details

ISBN-13:	9781040221501
Publisher:	CRC Press
Publication date:	10/06/2005
Sold by:	Barnes & Noble
Format:	eBook
Pages:	320
File size:	4 MB

About the Author

Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus

Table of Contents

Foreword Introduction Chapter 1: Why Partner with Microsoft? Chapter 2: Microsoft's Culture, Organization and Strategy—and its Partner Ecosystem Chapter 3: Principles of Successful Partnering with Microsoft Chapter 4: ISV Tactics for Successful Partnership with Microsoft Chapter 5: SP Tactics for Successful Partnership with Microsoft Chapter 6: Reseller Tactics for Successful Partnership with Microsoft Chapter 7: Extend the Opportunity Focus: Partnering with Other Microsoft Partners

What People are Saying About This

Allison L. Watson

"Profitable partners in all global markets are critical for driving innovation in the technology industry and economic success in countries around the world. Partnering with Microsoft offers a pragmatic view of the dynamic opportunity and challenge in thriving as a technology partner in our industry, and offers insight into the fast paced nature of working and succeeding with Microsoft."
—Vice President, Worldwide Partner Group, Microsoft Corporation

Sam Jadallah

"Partnering is in Microsoft's DNA. Partnering with Microsoft helps you understand Microsoft, speak their language and thrive in the Microsoft ecosystem. It's the most definitive perspective I've seen."
—General Partner, Mohr Davidow Ventures; former General Manager for Worldwide Business Strategy at Microsoft, and the architect of Microsoft's partnering strategy

Michael Schrage

"As much celebration as analytic advisory, Partnering with Microsoft prescriptively explores one of the least understood but most important mechanisms driving Microsoft's global success."
—MIT Media Lab, and author of Serious Play (Harvard Business School Press)

Nick Copping

"Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining roadmap for joining Microsoft's 850,000 partners cutting an impressive $300B swath in the marketplace. Folks who read this book will be rewarded with an unfair competitive advantage in the marketplace. I predict it will become demanded reading, both inside and outside of Microsoft. It's the book you don't want your competitor to know about, so hide it under the newspaper on the airplane!"
—CEO, ZOOM Marketing; former strategist for Global System Integrators, Microsoft