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Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, run, and grow your business.
You’re good at what you do, but you don’t know how to turn your skills into a profitable business. Passion to Profits serves the needs of people whose primary skill is not business and outlines the fundamentals that will help you become a successful entrepreneur. Each page is packed with business essentials and real-world advice from start to finish. From finding sources of start-up cash, to creating a captivating company identity, to money-management tips, this comprehensive guide shows you how to turn your dreams into reality.
Part One: Choosing a Business Chapter 1 Profits from Your Passion Chapter 2 Your Vision Chapter 3 Your Business Opportunities Chapter 4 Your Business Concept Chapter 5 Your Customers Chapter 6 Your Competitors Chapter 7 Social Responsibility
Part Two: Starting a Business Chapter 8 Identity Chapter 9 Making Your Product or Performing Your Service Chapter 10 Location Chapter 11 Channels Chapter 12 Legal Concerns Chapter 13 Taxes, Licenses, and Insurance Chapter 14 Financial Projections Chapter 15 Financing Chapter 16 Your Business Plan
Part Three: Marketing, Pricing, and Sales Chapter 17 Marketing Chapter 18 Your Marketing Vehicles and Tactics Chapter 19 Your Marketing Plan Chapter 20 Pricing Chapter 21 Sales
Part Four: Running Your Business Chapter 22 Operations Chapter 23 Managing People Chapter 24 Managing Finances
Special Section: Independent Consultants/Solo Practitioners