Kristi Andersen, Professor of Political Science; Chapple Family Professor of Citizenship and Democracy; Laura J. and L. Douglas Meredith Professor; and Maxwell Professor of Teaching Excellence, Syracuse University
"Amy Fried has done it again, producing a very fine book on the dynamics of American public opinion expression and measurement. Pathways to Polling fills a vacuum in the history of opinion research, analyzing how the survey industry blossomed and how it became central to American politics and culture. Pathways is required reading for anyone interested in the nature of public opinion and the underlying organizational dynamics of the vox populi."
Susan Herbst, President and Professor of Political Science, University of Connecticut
"Pathways to Polling by Amy Fried is so needed in this ever-changing field because it provides the ideal blend between historical, academic and practical polling issues. In the age of instant and infinite polling data, Pathways to Polling is smart, scholarly and sensible."
Peter D. Hart, Chairman, Hart Research Associates; Co-Director, NBC/Wall Street Journal Poll; and Visiting Lecturer, University of Pennsylvania and University of California Berkeley
"Pathways to Polling is an excellent account of the early days of polling industry. Fried makes this fascinating history accessible and engaging. Pathways to Polling is a must read for both students and practitioners of public opinion polling."
Adam J. Berinsky, Massachusetts Institute of Technology