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Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.
In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.
Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.
List of Cases.
PART ONE: STARTING THE VENTURE.
Chapter 1. The Entrepreneurial Process.
Chapter 2. The Art of Innovation—Developing Ideas and Business Opportunities.
Chapter 3. Analyzing the Market, Customers, and Competition.
Chapter 4. Setting up the Company Objectives.
PART TWO: SOURCES OF FINANCING.
Chapter 5. Financing the Closely Held Company.
Chapter 6. Equity Financing for High Growth.
PART THREE: IMPLEMENTATION.
Chapter 7. Discovering Value in Intellectual Property: The Competitive Edge.
Chapter 8. Business Models and the Power of Information.
Chapter 9. Managing the Money.
PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING.
Chapter 10. Scaling and Harvesting the Venture.
Chapter 11. Putting it all Together—Writing the Winning Business Plan.
Chapter 12. Communicating the Opportunity and Making a Presentation.
Glossary of Terms.