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Patterns of Entrepreneurship Management / Edition 4

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Overview

This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

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Product Details

  • ISBN-13: 9781118358535
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/25/2012
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 377
  • Sales rank: 471,553
  • Product dimensions: 8.01 (w) x 9.86 (h) x 0.53 (d)

Meet the Author

Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia Business School. He has taught the entrepreneurial courses for Launching New Ventures, The Business Plan, and The Entrepreneurial Manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, health care information systems, and loyalty marketing programs. He is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Ceridian, a Fortune 500 company, acquired the company in November 2005.

Mr. Kaplan is the author of Getting Started in Entrepreneurship published by John Wiley & Sons in January 2001. His previous book, Smart Cards: The Global Information Passport, and articles have appeared in Technology News and Crain's of New York.

His professional Seminar experience includes conducting courses for Fortune 500 companies. The list includes MIT Enterprise Forum, Aetna Insurance Company, Panasonic Global Sales Group, and Johnson & Johnson in New Product Strategies. He is judge for the Ernst & Young Entrepreneur of the Year Award Program in New York, and has appeared on A& E Biographies, CNN, and CNBC. He is a graduate of the University of Colorado and received his MBA from the City University of New York.

Dr. Anthony C. Warren is the Farrell Professor Entrepreneurship at the Smeal College of Business Penn State University, named "the hottest school for entrepreneurship" by Newsweek magazine, and the recipient of the NASDAQ Center for Entrepreneurial Excellence Award in 2005. He leads educational programs in entrepreneurship at theundergraduate, graduate, and executive levels. Under grants from the Kauffman Foundation, Dr. Warren created unique courses in entrepreneurship based on problem-based learning, which have been recognized as being at the forefront of teaching methods by several national organizations. These courses are being introduced into colleges and high schools across the country.

Prior to joining Penn State, Dr. Warren started and grew several companies and is currently a venture partner in Adams Capital Management, a venture capital firm managing over $720 million. He consults regularly with both small and large companies on innovation management. A regular speaker at national conferences, Dr. Warren is often quoted in the press on innovation and entrepreneurship. He has authored several patents and research papers on technical and business issues and has contributed to many books. He has a B.Sc. and Ph.D. from the University of Birmingham.

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Table of Contents

Preface
Table of Cases
Pt. 1 Starting the Venture 1
Ch. 1 The Entrepreneurial Process 3
Ch. 2 Developing Ideas and Business Opportunities 19
Ch. 3 Analyzing the Market, Customers, and Competition 53
Ch. 4 Preparing the Winning Business Plan 79
Ch. 5 Setting Up the Company 121
Pt. 2 Sources of Financing 151
Ch. 6 Early-Stage Financing 153
Ch. 7 Growth Funding 185
Pt. 3 Implementation 221
Ch. 8 Discovering the Value in Intellectual Property: The Competitive Edge 223
Ch. 9 Preparing the Organization for Growth 257
Ch. 10 Developing an E-Business Strategy 289
Ch. 11 Managing Financial Operations 327
Pt. 4 Alternatives and Options 353
Ch. 12 Buying Existing and Turnaround Businesses and Opening Franchises 355
Ch. 13 Launching a High-Tech Venture 381
Ch. 14 Harvesting and Exiting the Venture: Options and Alternatives 415
Notes 439
Glossary 449
Index 453
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