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Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete

Overview

So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as "advertising" is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC
series that depicts Madison Avenue ...
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Pay No Attention to that Man Behind the Curtain: How Technology has made Traditional Advertising Obsolete

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Overview

So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as "advertising" is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC
series that depicts Madison Avenue in the '60s. The problem today? Gone are the chain-smoking, bourbon-slugging,
secretary-assaulting "ad men" of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device,
or a Smartphone. In Pay No Attention to that Man behind the
Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor,
they show how to market in ways that are both creative and smart.
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Product Details

  • ISBN-13: 9781450219495
  • Publisher: iUniverse, Incorporated
  • Publication date: 4/23/2010
  • Pages: 212
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.63 (d)

Meet the Author

Patrick Griffin has provided advertising, marketing, and media strategy for numerous national and international brands including
Anheuser-Busch, Coca-Cola, Cigna HealthCare and Sweet
Baby Ray's Barbecue Sauce, a division of Ken's Foods.
He's also been a campaign media consultant to two presidents. Kevin Flynn is the author of the true crime book Wicked Intentions and co-author of Our Little
Secret. An Emmy-award winning journalist with nearly twenty years in radio and television, he is now a public relations manager at Griffin York & Krause.
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Sort by: Showing all of 4 Customer Reviews
  • Posted May 14, 2010

    go get it

    A "must read" for any fan of politics and pop culture!!! A cynical examination of the cluttered reality that is the world of advertising and media. pick it up!

    Was this review helpful? Yes  No   Report this review
  • Posted May 12, 2010

    Peek Behind the Curtain: You'll Like What You'll See

    I just finished reading "Pay No Attention to That Man Behind the Curtain" and found it highly enjoyable, laugh-out-loud funny, and at times - jaw-dropping. Pat's natural knack for storytelling shines through; the stories about celebrities like Ted Williams (who is at times downright ornery, other times, surprisingly emotive and selfless) and Robin Leach (who is more generous and down-to-earth than expected) really round out the book in the most colorful of ways. Pat's decades of experience in the ad/communications world is evident, and his understanding that things are rapidly changing in his field and those involved have to do something about it - NOW - or face dire consequences is, for lack of a better phrase, right on the money.

    I recommend you pay attention to "Pay No Attention"... You wouldn't want Pat to call YOU a soul-less gargoyle, now would you? (Oh yes, he really is arrogant enough to use that phrase. I won't spoil it anymore. Get the book!)

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  • Anonymous

    Posted June 14, 2010

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  • Anonymous

    Posted May 5, 2010

    No text was provided for this review.

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