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Pay Per Click Search Engine Marketing For Dummies
     

Pay Per Click Search Engine Marketing For Dummies

5.0 1
by Peter Kent
 

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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay

Overview

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Product Details

ISBN-13:
9781118043929
Publisher:
Wiley
Publication date:
02/23/2011
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
388
Sales rank:
827,159
File size:
29 MB
Note:
This product may take a few minutes to download.

Meet the Author

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.

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Pay per Click Search Engine Marketing for Dummies 5 out of 5 based on 0 ratings. 1 reviews.
ALO More than 1 year ago
This is a great book to keep on hand for help with PPC marketing. You can read it straight through but you can also easily find specific information to answer a question on the fly. Very helpful when they added PPC to my job description!