Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies

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by Peter Kent
     
 

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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay

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Overview

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Product Details

ISBN-13:
9781118043929
Publisher:
Wiley
Publication date:
02/23/2011
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
388
File size:
29 MB
Note:
This product may take a few minutes to download.

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