Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines

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More About This Book

Overview

You’ve got products. You’ve got a website. You’re ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!

This 190+ page book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

Product Details

  • ISBN-13: 9781411628175
  • Publisher: Lulu.com
  • Publication date: 3/28/2007
  • Pages: 196
  • Sales rank: 627,028
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

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  • Anonymous

    Posted July 8, 2005

    PAY PER CLICK BIBLE - IT'S ALL HERE

    After completing this book written by the brothers Mordkovich, I have come away with a complete understanding of the PPC (pay per click) industry and the many pitfalls and problems that businesses face in promoting their web sites through this venue. This book steers you in the right direction regarding your campaign after giving a comprehensive overview of the industry and how to go about setting up your ad campaign. The chapter on 'click fraud' alone gives a sobering look at the challenges that the PPC industry faces and does not try to 'sugar coat' the truth about where the industry is headed. Without hesitation I highly recommened this book if you would like a complete education on the PPC industry, setting up an ad campaign and avoiding the most common mistakes made. An absolute must have for any online business that advertises!

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