Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines

( 1 )

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$20.63
BN.com price
$22.95 List Price (Save 10%)
Marketplace (New and Used)
from
$1.99
$22.95 List Price (Save 91%)
All (18)  
Used (14)  
New (4)  
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 18 (2 pages)
$1.99
(Save 91%)
Seller since 2009

Feedback rating:

(4876)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all ... your used books from Green Earth Books. Read. Recycle and Reuse! Read more Show Less

Ships from: Portland, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
(Save 91%)
Seller since 2010

Feedback rating:

(2520)

Condition: Good
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.

Ships from: Phoenix, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
(Save 91%)
Seller since 2009

Feedback rating:

(4876)

Condition: Like New
Only slightly differentiated from a new book. Undamaged cover and spine. Pages may display light wear but no marks. Help save a tree. Buy all your used books from Green Earth ... Books. Read. Recycle and Reuse! Read more Show Less

Ships from: Portland, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$3.94
(Save 83%)
Seller since 2007

Feedback rating:

(3184)

Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$4.00
(Save 83%)
Seller since 2006

Feedback rating:

(680)

Condition: Like New
2007 Paperback Like New. Just a hint of rubbing to wraps. Appears unread, no markings. Pasadena's finest independent new and used bookstore.

Ships from: Pasadena, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.95
(Save 78%)
Seller since 2011

Feedback rating:

(105)

Condition: Like New
PAPERBACK Fine 1411628179 Paperback. Fast and reliable seller.

Ships from: Las Vegas, NV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$5.99
(Save 74%)
Seller since 2009

Feedback rating:

(2445)

Condition: Good
01/01/2007 Unknown Binding Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.

Ships from: Valley Cottage, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.83
(Save 70%)
Seller since 2007

Feedback rating:

(5349)

Condition: New
2007 Paperback New

Ships from: Miamisburg, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$7.74
(Save 66%)
Seller since 2009

Feedback rating:

(2445)

Condition: Good
01/01/2007 Unknown Binding Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.

Ships from: Valley Cottage, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$15.95
(Save 31%)
Seller since 2012

Feedback rating:

(2)

Condition: Good

Ships from: Brentwood, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
Page 1 of 2
Showing 1 – 10 of 18 (2 pages)
Close
Sort by
NOOK Book (eBook)
$9.99
BN.com price

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

More About This Book

Overview

You’ve got products. You’ve got a website. You’re ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!

This 190+ page book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

Product Details

  • ISBN-13: 9781411628175
  • Publisher: Lulu.com
  • Publication date: 3/28/2007
  • Pages: 196
  • Sales rank: 627,028
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Customer Reviews

Average Rating 5
( 1 )

Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

Sort by: Showing 1 Customer Review
  • Anonymous

    Posted July 8, 2005

    PAY PER CLICK BIBLE - IT'S ALL HERE

    After completing this book written by the brothers Mordkovich, I have come away with a complete understanding of the PPC (pay per click) industry and the many pitfalls and problems that businesses face in promoting their web sites through this venue. This book steers you in the right direction regarding your campaign after giving a comprehensive overview of the industry and how to go about setting up your ad campaign. The chapter on 'click fraud' alone gives a sobering look at the challenges that the PPC industry faces and does not try to 'sugar coat' the truth about where the industry is headed. Without hesitation I highly recommened this book if you would like a complete education on the PPC industry, setting up an ad campaign and avoiding the most common mistakes made. An absolute must have for any online business that advertises!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Review

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit