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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo! & Other Search Engines: 2007 Edition
     

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo! & Other Search Engines: 2007 Edition

4.6 18
by Boris Mordkovich
 
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as

Overview

You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Product Details

ISBN-13:
9781257130603
Publisher:
Lulu.com
Publication date:
06/04/2011
Sold by:
LULU PRESS
Format:
NOOK Book
File size:
2 MB

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo! & Other Search Engines: 200 4.6 out of 5 based on 0 ratings. 10 reviews.
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This is chase.me and angel r over!!!!!Yeah
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Anonymous More than 1 year ago
I love that song *starts shuffling*
Anonymous More than 1 year ago
Arnt u dating a gurl named chey?
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Ya im always cold
Anonymous More than 1 year ago