Payback: Reaping the Rewards of Innovation

Payback: Reaping the Rewards of Innovation

by James P. Andrew, John Butman, Harold L. Sirkin
     
 

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If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.

Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an

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Overview


If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.

Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?

Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently.

The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.

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Editorial Reviews

Lester Craft
One of the biggest business books of 2007 will feature innovation ... That book, more than likely, will be the newly published Payback.
Innovate Forum
BusinessWeek
A step-by-step program for innovation that actually makes money.
Financial Times
...a detailed roadmap showing senior business leaders how to manage innovation projects and chart whether they are headed for success or failure...
Forbes.com
... a helpful "how-to" for companies looking to refine their innovation process.
BusinessWeek Online
Named a Best Innovation and Design Book for 2006.

Product Details

ISBN-13:
9781422103135
Publisher:
Harvard Business Review Press
Publication date:
01/09/2007
Edition description:
1ST
Pages:
228
Product dimensions:
6.40(w) x 9.20(h) x 1.10(d)

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What People are saying about this

Steve FOx
Payback is not a strictly theoretical exercise. Andrew and...Sirkin offer guidance for turning innovations into moneymakers, describing how to calculate a 'cash curve,' how to assess potential benefits, even how and when to kill a project. (Steve Fox, Editor-In-Chief, InfoWorld)

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