Paying Attention: Visitors and Museum Exhibitions

Paying Attention: Visitors and Museum Exhibitions

by Beverly Serrell
     
 

This study of visitor behavior in educational exhibitions includes an easy-to-use method for assessing the impact of exhibitions by examining the amount of time visitors spend in exhibits and where they pay attention. The author discusses a database that tracks the length of time people spend in exhibitions and where they stop, defines variables, and presents two

Overview

This study of visitor behavior in educational exhibitions includes an easy-to-use method for assessing the impact of exhibitions by examining the amount of time visitors spend in exhibits and where they pay attention. The author discusses a database that tracks the length of time people spend in exhibitions and where they stop, defines variables, and presents two new indexes for comparing visitor use of exhibitions. Case studies show how the indexes have been used to evaluate and improve the effectiveness of exhibitions.

Product Details

ISBN-13:
9780931201462
Publisher:
American Association of Museums
Publication date:
12/28/1998
Series:
Professional Practice Ser.
Edition description:
New Edition
Pages:
220
Product dimensions:
8.50(w) x 11.00(h) x (d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >