What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
1123345857
Paying for Broadcasting: The Handbook
What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
44.49
In Stock
5
1
Paying for Broadcasting: The Handbook
272
Paying for Broadcasting: The Handbook
272eBook
$44.49
$58.99
Save 25%
Current price is $44.49, Original price is $58.99. You Save 25%.
Related collections and offers
44.49
In Stock
Product Details
| ISBN-13: | 9781134878468 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 01/14/2004 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 272 |
| File size: | 3 MB |
About the Author
From the B&N Reads Blog