The PDMA Handbook of New Product Development / Edition 2

The PDMA Handbook of New Product Development / Edition 2

by Kenneth B. Kahn, George Castellion
     
 

ISBN-10: 0471485241

ISBN-13: 9780471485247

Pub. Date: 10/28/2004

Publisher: Wiley

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process - from idea generation to launch to…  See more details below

Overview

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle." This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Product Details

ISBN-13:
9780471485247
Publisher:
Wiley
Publication date:
10/28/2004
Edition description:
Completely Revised and Updated
Pages:
640
Product dimensions:
6.46(w) x 9.45(h) x 1.47(d)

Table of Contents

1New products - what separates the winners from the losers and what drives success3
2A new product's development strategy : formulation and implementation29
3New product portfolio planning and management46
4Implementing product development59
5Process ownership73
6The fuzzy front end for incremental, platform, and breakthrough products81
7Service development92
8Innovation in large companies : approaches and organizational architecture111
9Managing product development project teams127
10Influence and politics in product development144
11Distributed new product development (DNPD)158
12Accelerated product development : techniques and traps173
13Market analysis and segmentation for new products191
14Obtaining customer needs for product development211
15Contextual research for new product development228
16Interacting with customers in the new product development process249
17Getting lightning to strike : ideation and concept generation263
18Quantitative market research279
19Extracting value from your patent portfolio302
20Technology management319
21Gate decisions : the key to managing risk during new product development337
22Winning product review approval349
23Approaches to new product forecasting362
24Enhancing new product development success through industrial design strategy378
25Building a bridge to the end user : how industrial designers contribute to product development389
26Human factors engineering considerations in new product development406
27Design becomes reality - rapid prototyping417
28Risk tools for technical development : hazard analysis and FMEA430
29Using an effective metrics program to support business objectives445
30Managing new product and service launch455
31Managing the supply chain implications of launch466
32Market testing and postlaunch evaluation for consumer goods479
33Overview and context for life-cycle management497
34Product obsolescence and discontinuation513
35Lessons learned from outstanding corporate innovators527
36First results from the 2003 comparative performance assessment study (CPAS)546
AppAbout the product development & management association (PDMA)567
The PDMA glossary for new product development572

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