The PDMA Handbook of New Product Development / Edition 2

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"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle." This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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Product Details

  • ISBN-13: 9780471485247
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/28/2004
  • Edition description: Completely Revised and Updated
  • Edition number: 2
  • Pages: 640
  • Product dimensions: 6.46 (w) x 9.45 (h) x 1.47 (d)

Meet the Author

PDMA is a global nonprofit organization seeking toaccelerate the contribution that innovation makes to the economicand professional growth of people, businesses, and societies aroundthe world. PDMA delivers improved organizational performance andindividual career growth by offering the latest academicallyrigorous innovation research, resources for product development andmanagement knowledge, and opportunities for collaboration among aninternational network of innovators.

Kenneth B. Kahn, PhD, is Professor of Marketing andDirector of the da Vinci Center for Innovation at VirginiaCommonwealth University in Richmond, Virginia. His teaching andresearch interests address product development, product management,and demand forecasting of current and new products. He hasconsulted with and conducted training sessions for numerouscompanies, and has been a PDMA member since 1989.

Sally Evans Kay has been active in PDMA since 1988 bothnationally and at the chapter level and currently chairs TheOutstanding Corporate Innovator Award Committee.

Rebecca J. Slotegraaf, PhD, is Associate Professor ofMarketing and Whirlpool Faculty Fellow at the Kelley School ofBusiness, Indiana University. She serves on the editorial boards ofthe Journal of Marketing, Journal of Product InnovationManagement, and others.

Steve Uban, PE, NPDP, has been a practitioner in researchand new product development for almost 40 years. Mr. Uban is aProfessional Engineer and Certified New Product DevelopmentProfessional and is on the board of the PDMA Foundation.

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Table of Contents

1 New products - what separates the winners from the losers and what drives success 3
2 A new product's development strategy : formulation and implementation 29
3 New product portfolio planning and management 46
4 Implementing product development 59
5 Process ownership 73
6 The fuzzy front end for incremental, platform, and breakthrough products 81
7 Service development 92
8 Innovation in large companies : approaches and organizational architecture 111
9 Managing product development project teams 127
10 Influence and politics in product development 144
11 Distributed new product development (DNPD) 158
12 Accelerated product development : techniques and traps 173
13 Market analysis and segmentation for new products 191
14 Obtaining customer needs for product development 211
15 Contextual research for new product development 228
16 Interacting with customers in the new product development process 249
17 Getting lightning to strike : ideation and concept generation 263
18 Quantitative market research 279
19 Extracting value from your patent portfolio 302
20 Technology management 319
21 Gate decisions : the key to managing risk during new product development 337
22 Winning product review approval 349
23 Approaches to new product forecasting 362
24 Enhancing new product development success through industrial design strategy 378
25 Building a bridge to the end user : how industrial designers contribute to product development 389
26 Human factors engineering considerations in new product development 406
27 Design becomes reality - rapid prototyping 417
28 Risk tools for technical development : hazard analysis and FMEA 430
29 Using an effective metrics program to support business objectives 445
30 Managing new product and service launch 455
31 Managing the supply chain implications of launch 466
32 Market testing and postlaunch evaluation for consumer goods 479
33 Overview and context for life-cycle management 497
34 Product obsolescence and discontinuation 513
35 Lessons learned from outstanding corporate innovators 527
36 First results from the 2003 comparative performance assessment study (CPAS) 546
App About the product development & management association (PDMA) 567
The PDMA glossary for new product development 572
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