The PDMA Handbook of New Product Development / Edition 2

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The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

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Product Details

  • ISBN-13: 9780471485247
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/28/2004
  • Edition description: Completely Revised and Updated
  • Edition number: 2
  • Pages: 640
  • Product dimensions: 6.46 (w) x 9.45 (h) x 1.47 (d)

Meet the Author

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
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Table of Contents




1. New Products - What Separates the Winners from the Losers and What Drives Success (Robert G. Cooper).

2. A New Product's Development Strategy: Formulation and Implementation (George Castellion).

3. New Product Portfolio Planning and Management ( Marvin L. Patterson).

4. Implementing Product Development (Paul O'Connor).

5. Process Ownership (W. M. Watson).

6. The Fuzzy Front End for Incremental, Platform, and Breakthrough Products (Peter A. Koen).

7. Service Development ( Thomas D. Kuczmarski and Zachary T. Johnston).


8. Innovation in Large Companies: Approaches and Organizational Architecture ( Peter A. Koen).

9. Managing Product Development Project Teams ( Hans J. Thamhain).

10. Influence and Politics in Product Development (Stephen K. Markham and Patricia J. Holahan).

11. Distributed New Product Development (DNPD) (Stefan Heck and TJ Grewal).

12. Accelerated Product Development: Techniques and Traps (Preston G. Smith).


13. Market Analysis and Segmentation for New Products (Douglas G. Boike, Ben Bonifant, and Tony Siesfeld).

14.Obtaining Customer Needs For Product Development (Abbie Griffin).

15.Contextual Research for New Product Development (Chris V. Conley).

16. Interacting with Customers in the New Product Development Process (Ian Alam).

17. Getting Lightning to Strike: Ideation and Concept Generation (Christopher W. Miller).

18. Quantitative Market Research (Brian D. Ottum).

19. Extracting Value from Your Patent Portfolio (Laura A. Schoppe and Nancy Pekar).

20. Technology Management (Greg Evans and Patrice Gausselin).


21. Gate Decisions: The Key to Managing Risk during New Product Development (Jeffrey B. Schmidt).

22. Winning Product Review Approval (Bob Lonadier).

23. Approaches to New Product Forecasting (Kenneth B. Kahn).

24. Enhancing New Product Development Success through Industrial Design Strategy (Robert W. Veryzer).

25. Building a Bridge to the End-User: How Industrial Designers Contribute to Product Development (Joseph Juratovac).

26. Human Factors Engineering Considerations in New Product Development (Mary Hoffman Pancake).

27. Design Becomes Reality—Rapid Prototyping (Raymond Sander).

28. Risk Tools for Technical Development: Hazard Analysis and FMEA (Steven R. Nelson and Fritz Eubanks).


29. Using an Effective Metrics Program to Support Business Objectives (Amy Chan).

30. Managing New Product and Service Launch (Sue Nagle).

31. Managing the Supply Chain Implications of Launch (Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank).

32. Market Testing and Postlaunch Evaluation for Consumer Goods (David W. Olson).

33. Overview and Context for Life-Cycle Management (Bill Ausura, Bob Gill, Steven Haines).

34. Product Obsolescence and Discontinuation (Elizabeth Jackson).


35. Lessons Learned From Outstanding Corporate Innovators (Douglas Boike, Thomas Hustad, Stan Jankowski, Sally Evans Kay, John Moran, Albert Page, Norman Parker).

36. First Results from the 2003 Comparative Performance Assessment Study (CPAS) (Marjorie Adams-Bigelow).

Appendix: About the Product Development & Managment Association (PDMA).

The PDMA Glossary for New Product Development.

Author Index.

Subject Index. 

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