Peak: How Great Companies Get Their Mojo from Maslow [NOOK Book]

Overview

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley...
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Peak: How Great Companies Get Their Mojo from Maslow

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Overview

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

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Editorial Reviews

Publishers Weekly

Despite using the word "mojo" in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn't for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from "rebel" CEOs who surf. But Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how-to is psychologist Abraham Maslow's hierarchy of needs, a pyramid that ranks human needs from base to self-actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot-com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the whole, though, his advice is inspiring and accessible. (Sept.)

Copyright 2007 Reed Business Information
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Product Details

  • ISBN-13: 9780470893968
  • Publisher: Wiley
  • Publication date: 6/3/2010
  • Series: J-B US non-Franchise Leadership , #32
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • Sales rank: 591,662
  • File size: 738 KB

Meet the Author

Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak-book.com.
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Table of Contents


Preface     xi
Maslow and Me     1
Toward a Psychology of Business     3
Karmic Capitalism     17
The Relationship Truths     33
Relationship Truth 1: The Employee Pyramid     45
Creating Base Motivation     47
Creating Loyalty     64
Creating Inspiration     81
Relationship Truth 2: The Customer Pyramid     103
Creating Satisfaction     105
Creating Commitment     125
Creating Evangelists     142
Relationship Truth 3: The Investor Pyramid     169
Creating Trust     171
Creating Confidence     188
Creating Pride of Ownership     201
Putting The Truths Into Action     215
The Heart of the Matter     217
Creating a Self-Actualized Life     231
References     245
Acknowledgments     253
The Author     257
Index     259
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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted May 11, 2013

    Jayeyes Bio

    (GENDER AND DESCRIPTION) A bluey black she with a grey belly speckled with bluey black dots. She has midnight blue eyes with flecks of violet in them. She has a musclar build and is sturdy but slim and is slightly small than the average of her family...(PERSONALITY) Confedident but can be shy at times. She is fierce and feisty when in a mood or in battle. Kind and loving to those younger or smaller than her. Is respectful to those older or bigger than her[as to not be squished]. All ways finds something to joke about...(KIN AND CRUSH) No kin alive. Has no crush but if she had to chose she wouod pick Fallenstar...(WISHES, DREAM, AND OTHER) Wishes to find a clan and bring it to glory. Dreams of a mate that loves her and not her looks or postion in her clan. Other includes a white star on her cheek. And a scar on her tail for reasons unrevealed. Ask her other things to find out more

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  • Posted March 9, 2012

    Chip tells a great story of how you can use Maslow's hierarchy o

    Chip tells a great story of how you can use Maslow's hierarchy of needs in business situations. He explains how this helped his companies survive. He takes you from the highs of the dot-com era to post 911 drought from the eyes of a boutique Hotelier in Northern California. How can you provide Self Actualization the top of peoples needs to team members who clean hotel rooms? Chip provides a thought process that works.

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  • Anonymous

    Posted June 4, 2011

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  • Anonymous

    Posted July 11, 2010

    No text was provided for this review.

  • Anonymous

    Posted April 9, 2014

    No text was provided for this review.

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