Peak: How Great Companies Get Their Mojo from Maslow / Edition 1

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"Peak will help you create peak experiences with those you work with, so that these flourishing relationships will help you sustain peak performance."
Chip Conley

After a long climb to the pinnacle of the hospitality industry, Chip Conley—CEO and founder of Joie de Vivre Hospitality—was rocked to his foundation by a dramatic economic downturn. His company was suddenly undercapitalized and overexposed in the, post-9/11 economy. This desperate situation made Conley reaffirm his belief in psychologist Abraham Maslow's iconic concept of the Hierarchy of Needs and rely on Maslow's theory of human motivation to help his business flourish once more.

In Peak, Conley explores how Joie de Vivre —the second largest boutique hotelier in the world—overcame the storm that hit the travel industry by applying translations of Maslow's ideas to his company's winning business practices. Part memoir, part theory, and always practical, accessible, and engaging, Peak offers a behind-the-scenes look at Joie de Vivre's remarkable transformation. By creating loyalty with employees, customers, and investors, Conley was able to turn his company around and experience sustained success.

Throughout the book, Chip Conley provides real-world examples from other companies including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and shows how anyone can bring similar changes to their own work and personal lives. Peak reveals the miracle of human potential and shows what can happen when employees live up to their full potential, customers are completely transformed by the experience they receive, and investors are fulfilled by leveraging the potential of their capital.

Whether you are a start-up entrepreneur or in management at a Fortune 500 company, the principles outlined in Peak will help you maximize your own potential and the potential of those around you.

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Editorial Reviews

Publishers Weekly

Despite using the word "mojo" in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn't for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from "rebel" CEOs who surf. But Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how-to is psychologist Abraham Maslow's hierarchy of needs, a pyramid that ranks human needs from base to self-actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot-com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the whole, though, his advice is inspiring and accessible. (Sept.)

Copyright 2007 Reed Business Information
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Product Details

  • ISBN-13: 9780787988616
  • Publisher: Wiley
  • Publication date: 9/21/2007
  • Series: J-B US non-Franchise Leadership Series , #32
  • Edition number: 1
  • Pages: 288
  • Sales rank: 259,464
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.20 (d)

Table of Contents

Preface     xi
Maslow and Me     1
Toward a Psychology of Business     3
Karmic Capitalism     17
The Relationship Truths     33
Relationship Truth 1: The Employee Pyramid     45
Creating Base Motivation     47
Creating Loyalty     64
Creating Inspiration     81
Relationship Truth 2: The Customer Pyramid     103
Creating Satisfaction     105
Creating Commitment     125
Creating Evangelists     142
Relationship Truth 3: The Investor Pyramid     169
Creating Trust     171
Creating Confidence     188
Creating Pride of Ownership     201
Putting The Truths Into Action     215
The Heart of the Matter     217
Creating a Self-Actualized Life     231
References     245
Acknowledgments     253
The Author     257
Index     259
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Customer Reviews

Average Rating 4.5
( 5 )
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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted May 11, 2013

    Jayeyes Bio

    (GENDER AND DESCRIPTION) A bluey black she with a grey belly speckled with bluey black dots. She has midnight blue eyes with flecks of violet in them. She has a musclar build and is sturdy but slim and is slightly small than the average of her family...(PERSONALITY) Confedident but can be shy at times. She is fierce and feisty when in a mood or in battle. Kind and loving to those younger or smaller than her. Is respectful to those older or bigger than her[as to not be squished]. All ways finds something to joke about...(KIN AND CRUSH) No kin alive. Has no crush but if she had to chose she wouod pick Fallenstar...(WISHES, DREAM, AND OTHER) Wishes to find a clan and bring it to glory. Dreams of a mate that loves her and not her looks or postion in her clan. Other includes a white star on her cheek. And a scar on her tail for reasons unrevealed. Ask her other things to find out more

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  • Posted March 9, 2012

    Chip tells a great story of how you can use Maslow's hierarchy o

    Chip tells a great story of how you can use Maslow's hierarchy of needs in business situations. He explains how this helped his companies survive. He takes you from the highs of the dot-com era to post 911 drought from the eyes of a boutique Hotelier in Northern California. How can you provide Self Actualization the top of peoples needs to team members who clean hotel rooms? Chip provides a thought process that works.

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    Posted June 4, 2011

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    Posted July 11, 2010

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  • Anonymous

    Posted April 9, 2014

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