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From Barnes & NobleSpecial Commentary from Barnes & Noble's Business Buyer
Dear barnesandnoble.com customer:
I believe that one forthcoming business title merits—and indeed requires—special explanation.
That title is Peanut Butter & Jelly Management: Tales from Parenthood, Lessons for Managers. From the title alone, one might conclude that this is a book about parenting and childcare, or perhaps even food preparation! But I can assure you that this is a bona fide book about business management. The authors, Chris & Reina Komisarjevsky, aren’t just being cutsy: They believe that being a good manager requires many of the same skills and qualities associated with being a good parent.
Of course, our first response was the same as yours: Do the Komisarjevskys actually believe that workers are a bunch of unruly juveniles? No, they don’t. By the time I finished Peanut Butter & Jelly Management, I realized that their thesis is far more heartening and sophisticated: They maintain that, just like families, groups of workers thrive on good communication, personal involvement, caring, understanding, and attention. Using examples that any parent can appreciate, the co-authors explain how, just like a healthy household, a productive workplace entails everyone's participation.
I'm taking the time to write you because I believe this book (which is published by AMACOM, a respected business publisher) deserves a little extra clarification-and push. Thanks, booksellers, for taking the time to read this.
Barnes & Noble, buyer of Business books