Pendulum: How Past Generations Shape Our Present and Predict Our Future

Overview

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.

Are these new values randomly chosen or is there a pattern?

Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and ...

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Pendulum: How Past Generations Shape Our Present and Predict Our Future

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Overview

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.

Are these new values randomly chosen or is there a pattern?

Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.

There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite.

Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future,
you would do well to read this book.

 

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Editorial Reviews

From the Publisher
"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" —-Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive
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Product Details

  • ISBN-13: 9781593157067
  • Publisher: Vanguard Press
  • Publication date: 10/2/2012
  • Pages: 272
  • Sales rank: 650,151
  • Product dimensions: 6.00 (w) x 9.20 (h) x 1.00 (d)

Meet the Author

Roy H. Williams
Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.  A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?”  With over forty branch offices in the US, Canada, the UK, Australia and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe.  Roy’s books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends.  The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads all reached bestseller status.  Williams teaches creative thinking, strategic planning and human persuasion in a three day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.

Michael R. Drew
Michael R. Drew is a maverick who gets results.  Since the age of nineteen, he has taken the book industry by storm, propelling 68 authors onto national bestseller lists and garnering over 100 #1 rankings through his Promote A Book services.  Michael is also the creator of Persona Marketing which strives to build strong and real relationships with his clients and their audience, increasing sales in a natural manner and maximizing the depth and longevity of that relationship through its Persona Architecture and Platform Building programs.  In his personal time Michael loves cheering for BYU teams, dining at Uchi’s in Austin, Texas (“the best sushi house in North America”) and spending time with his daughter Savannah.
 

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Table of Contents

Preface vii

Introduction 1

How to Read This Book 4

Chapter 1 Epiphany 7

Chapter 2 "We" versus "Me" 15

Chapter 3 What Defines a Generation? 27

Chapter 4 Duality 35

Chapter 5 Alpha Voices and the Six-Year Transitionary Window 39

Chapter 6 The Limits of Predictability 45

Chapter 7 1923-1933: First Half of the Upswing into "We" 49

Chapter 8 1933-1943: The Second Half of the Upswing, Reaching the Zenith of "We" 63

Chapter 9 Three Thousand Years of "We" and the Origin of Western Society 73

Chapter 10 1943-1953: The First Half of the Downswing of "We" 91

Chapter 11 1953-1963: The Second Half of the Downswing of "We" 97

Chapter 12 1963-1973: The First Half of the Upswing into "Me" 113

Chapter 13 1973-1983: The Upswing of "Me" Reaches Its Limit 127

Chapter 14 Three Thousand Years of "Me": A "Me" Is About Big Dreams 137

Chapter 15 1983-2003: The Twenty-Year Downswing from "Me" 151

Chapter 16 2003-2023: The Twenty-Year Upswing into "We" One More Time 165

Chapter 17 2013-2023: What Happens Next? A Discussion of Experts 179

Chapter 18 Uses of the Pendulum 209

Chapter 19 Pendulum in the Bible 217

Acknowledgments 222

Notes 223

Index 231

About the Authors 241

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