Pendulum: How Past Generations Shape Our Present and Predict Our Future [NOOK Book]

Overview

Western society has recently completed a predictable 40-year shift from an Idealist or "Me" system of values to a Civic or "We" way of thinking. These shifts happen with the regularity of a pendulum every 40 years. The most recent 6-year "shift window" opened in 2003 and closed in 2008. The previous shift-headed in the opposite sociological direction, from "We" to "Me"--opened in 1963 and closed in 1968.

These sociological shifts have a profound impact on politics, the economy, ...

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Pendulum: How Past Generations Shape Our Present and Predict Our Future

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Overview

Western society has recently completed a predictable 40-year shift from an Idealist or "Me" system of values to a Civic or "We" way of thinking. These shifts happen with the regularity of a pendulum every 40 years. The most recent 6-year "shift window" opened in 2003 and closed in 2008. The previous shift-headed in the opposite sociological direction, from "We" to "Me"--opened in 1963 and closed in 1968.

These sociological shifts have a profound impact on politics, the economy, advertising, and entertainment. Those who are in step with these shifts succeed. Those who are out-of-step do not.

Through the wisdom and insight of Roy H. Williams and Michael R. Drew, The Pendulum teaches you to navigate complex social patterns to help you achieve the success you desire in your personal and professional lives.

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Editorial Reviews

From the Publisher
"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" —-Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive
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Product Details

  • ISBN-13: 9781593157159
  • Publisher: Vanguard Press
  • Publication date: 10/2/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 288
  • Sales rank: 415,889
  • File size: 6 MB

Meet the Author

Nicknamed "the Wizard of Ads," Roy H. Williams is often the unseen, pivotal force in amazing successes in business, politics, and finance. With over forty branch offices worldwide, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His Wizard of Ads books all reached bestseller status. Williams teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that attracts many of the world's most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants. He lives in Austin, Texas.

Since the age of nineteen, Michael R. Drew has propelled 68 authors onto national bestseller lists and garnered over 100 #1 rankings through his Promote A Book services. He is also the creator of Persona Marketing, which builds strong client relationships, increasing sales in a natural manner, and maximizing the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. He lives in Austin, Texas.

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Table of Contents

Preface vii

Introduction 1

How to Read This Book 4

Chapter 1 Epiphany 7

Chapter 2 "We" versus "Me" 15

Chapter 3 What Defines a Generation? 27

Chapter 4 Duality 35

Chapter 5 Alpha Voices and the Six-Year Transitionary Window 39

Chapter 6 The Limits of Predictability 45

Chapter 7 1923-1933: First Half of the Upswing into "We" 49

Chapter 8 1933-1943: The Second Half of the Upswing, Reaching the Zenith of "We" 63

Chapter 9 Three Thousand Years of "We" and the Origin of Western Society 73

Chapter 10 1943-1953: The First Half of the Downswing of "We" 91

Chapter 11 1953-1963: The Second Half of the Downswing of "We" 97

Chapter 12 1963-1973: The First Half of the Upswing into "Me" 113

Chapter 13 1973-1983: The Upswing of "Me" Reaches Its Limit 127

Chapter 14 Three Thousand Years of "Me": A "Me" Is About Big Dreams 137

Chapter 15 1983-2003: The Twenty-Year Downswing from "Me" 151

Chapter 16 2003-2023: The Twenty-Year Upswing into "We" One More Time 165

Chapter 17 2013-2023: What Happens Next? A Discussion of Experts 179

Chapter 18 Uses of the Pendulum 209

Chapter 19 Pendulum in the Bible 217

Acknowledgments 222

Notes 223

Index 231

About the Authors 241

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