Penguin by Design: A Cover Story 1935-2005

Overview

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look—including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations ...

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Overview

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look—including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics.

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Product Details

  • ISBN-13: 9780141024233
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 3/28/2006
  • Pages: 256
  • Sales rank: 1,006,635
  • Product dimensions: 7.19 (w) x 8.69 (h) x 0.73 (d)

Meet the Author

Phil Baines, a senior lecturer at Central Saint Martin’s College of Art and Design, is a well-known graphic designer. Three of his own typefaces have been released for general use. His books include Type & Typography.

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Table of Contents

I Establishing paperback publishing, 1935-46 10
II Consistency and competition, 1947-59 48
III Art direction and graphic design, 1960-70 94
IV Life after Lane, 1970-95 160
V Re-inventing the brand, 1996-2005 220
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