People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth by Peter Fisk | Hardcover | Barnes & Noble
People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

by Peter Fisk
     
 

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In today's changing, untrusting markets, companies need to do something more to stand out — something special to succeed.  If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.
 
People, Planet,

Overview

In today's changing, untrusting markets, companies need to do something more to stand out — something special to succeed.  If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.
 
People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit — what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.  Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.

Editorial Reviews

From the Publisher
"Explores how sustainability can be a driving force for innovation and growth and considers how to connect social and environmental issues with consumer, brand, and commercial agendas." -Journal of Economic Literature

"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati

Product Details

ISBN-13:
9780749454111
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2010
Pages:
256
Product dimensions:
6.40(w) x 9.30(h) x 0.80(d)

What People are saying about this

From the Publisher
"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati

Meet the Author

Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers."  He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius. 

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