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People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth [NOOK Book]

Overview

--People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense
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People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth

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Overview

--People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing ?the right thing?.
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Product Details

  • ISBN-13: 9780749458638
  • Publisher: Kogan Page, Ltd.
  • Publication date: 2/3/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 5 MB

Meet the Author

Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.
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Table of Contents

Part 1: Rethinking Business                                                            

 

Chapter 1: Purpose beyond Profits                                        

 

Making people’s lives better

Defining an inspiring purpose

Turning promises into reality

Google and Microsoft

 

Chapter 2: Strategies for Growth                                          

 

Finding markets with sustainable growth

Creating differentiation by doing good

New business models for a new world

Apple and Nokia

 

Chapter 3: Inspiring Leadership                                            

 

Leaders of the new business world

Leaders as the catalysts of change

What it means personally

Patagonia and Timberland

 

Part 2: Reconnecting Business                                                        

 

Chapter 4: Conscience Consumers                                        

 

Enabling people to be good

The new consumer agenda

Segmenting the conscience consumer

Coca-Cola and Danone

 

Chapter 5: Sustainable Innovation                                         

 

Social and environmental drivers of innovation

Innovating every aspect of business

The creative potential of social entrepreneurs

Amazon and eBay

 

Chapter 6: Engaging consumers                                            

 

Engaging people through enlightened dialogue

Building networks to do more together

The "good” consumer experience

Marks & Spencer and Wal-Mart

 

Part 3: Releasing Business                                                               

 

Chapter 7: Sustainable Operations                                         

 

Working better together

Good sourcing, transporting and producing

The power of sustainable energy and technology

Adidas and Nike

 

Chapter 8: Delivering Performance                                       

 

Certification, labels and sustainable impacts

Linking sustainability to business results

Managing business performance and reputation

News Corporation and Time Warner

 

Chapter 9: Transforming Business                                         

 

Making sustainable change happen

Articulating the case for change

Managing the implementation

Ikea and Interface

 

Chapter 10: Sustainable Futures                                            

 

Leading in the new business world

Sustainable innovation and lifestyles

Business as a force for positive change

 

Part 4: Resources                                                                             

 

The People Planet Profit A to Z

The People Planet Profit Blueprint

The People Planet Profit Directory

The People Planet Profit Programme

Authors and Contributors

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