Perception and Imaging: Photography--A Way of Seeing / Edition 4

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Overview

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? In today’s digital age, it has become all too easy to randomly click away, without really focusing on what exactly it is that you are trying to capture in your shot. For over fifteen years, Professor Richard Zakia has been helping thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. In this updated fourth edition, Professor Zakia continues to share his wisdom in what is so much more than a step-by-step, technical photography instruction manual. Instead, it explores the fundamental act of photography - in other words, seeing - through a combination of technique, history, visual perception, philosophy, and psychology. Photographers of all levels will benefit from the information in this book, because it will help you to think more clearly about what it is that you want to convey in your images, no matter what level you are at in terms of technical skill.

  • Includes inspirational images from some of the world’s most well-known photographers, like Henri Cartier-Bresson and Man Ray
  • All new sections on what perception means for your photography in the digital age
  • New coverage of the Rule of Thirds and Contemplative Photography; how can these tools work for you?
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Editorial Reviews

From the Publisher
This is a book on photography and seeing, not just for those who capture and create images, but also for those who use them and write about them. Richard Zakia has a way of writing about photographs that is practical and relevant to how we see things.
With many examples of important photographs, paintings and advertisements, he reminds us that we don't often see all that there is to see. Instead, we tend to limit ourselves to seeing what we expect to see, thus missing the richness of many photographs.

Take, for example, my photograph of "Push”, which is on the cover of Zakia's book. One might look at it and dismiss it as just another photograph of a trash can on a beach. But read what he had to say about it. You will be surprised and delighted by what you will learn and be able to apply to your own photography.

I found this book highly interesting and challenging, and I recommend it to anyone working in photography or related visual disciplines. -Pete Turner

One of the many outstanding features of "Perception and Imaging" is its irresistible friendliness. The layout is engaging, the illustrations varied and absorbing, the quotations from artists delightful and provocative. Whether you are looking for technical information, historical data or graphic challenges you will find it here in an easy-to-access format. Dr. Zakia's vision is all-encompassing: he is equally familiar with a 2000-year-old Sicilian mosaic and the latest in digital concepts. You don't want to miss this one.
-Corrine Whitaker
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Product Details

  • ISBN-13: 9780240824536
  • Publisher: Taylor & Francis
  • Publication date: 3/22/2013
  • Edition description: Revised
  • Edition number: 4
  • Pages: 424
  • Sales rank: 441,750
  • Product dimensions: 7.40 (w) x 9.60 (h) x 1.00 (d)

Meet the Author

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.

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Table of Contents

Selection; Gestalt Grouping; Memory and Association; Space, Time and Color; Contours; Illusion and Ambiguity; The Morphics; Personality; Subliminals; Critiquing Photographs; Rhetoric; Additional Concepts; Answers to Selected Exercises; Ads from the Past; Bibliography; Index

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 13, 2013

    If you¿ve ever looked at your picture, then compared it to someo

    If you’ve ever looked at your picture, then compared it to someone else’s and found yours a little lacking, this may be the book for you. Dr. Zakia’s book explains the science behind the visual. There are examples to help make your visuals more appealing or use the science to manipulate the viewer.
    The book is not strictly a photography book. It is primarily a book about how the brain perceives lines, shadows, colors, placements, repetitions, groupings, contours, negative space, etc. to enhance a visual element or, at times, show something that doesn’t exist at all, or show how we don’t see all there is to see.
    As a novice visual arts experimenter, I found the book to be extremely interesting although some topics are beyond my scope (at this point); however, I think that I will “grow” into the chapters I don’t currently understand. I have learned many things that I am currently using in my photography.
    The book starts with basic design and continues with illustrating a broad scope of perceptual concepts, clearly explaining each. After viewing a picture and reading the explanation, I would often find that I didn’t see everything, or saw the wrong thing, or be “tricked” into see something that wasn’t there. For example, page 176 shows a woman’s split face. Upon reading the verbiage, you find that the face isn’t split at all. On page 167, a change in the angle of the photo changes the perceived placement of items.
    Not only is this a good book for people creating visuals, it provides a good understanding to those that appreciate photography, paintings, and advertising. Don’t always believe what you see.

    Was this review helpful? Yes  No   Report this review
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