Perception and Imaging: Photography--A Way of Seeing / Edition 4
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Perception and Imaging: Photography--A Way of Seeing / Edition 4

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by Richard D. Zakia
     
 

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ISBN-10: 0240824539

ISBN-13: 9780240824536

Pub. Date: 03/22/2013

Publisher: Taylor & Francis

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? In today’s digital age, it has become all too easy to randomly click away, without really focusing on what exactly it is that you are trying to capture in your shot. For over thirty years, Dr. Richard Zakia helped thousands of

Overview

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? In today’s digital age, it has become all too easy to randomly click away, without really focusing on what exactly it is that you are trying to capture in your shot. For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. This is so much more than a step-by-step, technical photography instruction manual. Instead, it explores the fundamental act of photography—in other words, seeing—through a uniquely comprehensive combination of technique, history, visual perception, philosophy, and psychology. Photographers of all levels will benefit from the information in this book, because it will help you to think more clearly about what it is that you want to convey in your images, no matter what level you are at in terms of technical skill.

• Includes inspirational images from some of the world’s most well-known photographers, such as Henri Cartier-Bresson and Man Ray

• All new coverage on what perception means for your photography in the digital age

• New sections on conceptual, contemplative, and black-and-white photography

• New additions about the use of negative space, metaphors, realism, and the rule of thirds in photography

Product Details

ISBN-13:
9780240824536
Publisher:
Taylor & Francis
Publication date:
03/22/2013
Edition description:
Revised
Pages:
424
Sales rank:
647,430
Product dimensions:
7.40(w) x 9.60(h) x 1.00(d)

Table of Contents

1. Selection; 2. Gestalt Grouping; 3. Memory and Association; 4. Space, Time and Color; 5. Contours; 6. Illusion and Ambiguity; 7. The Morphics; 8. Personality; 9. Subliminals; 10. Critiquing Photographs; 11. Rhetoric; 12. Black and White Photography by Thom Halls. Appendix A. Additional Concepts; Appendix B. Answers to Selected Exercises; Appendix C. Ads from the Past; Bibliography; Index

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Perception and Imaging: Photography -- A Way of Seeing 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
If you’ve ever looked at your picture, then compared it to someone else’s and found yours a little lacking, this may be the book for you. Dr. Zakia’s book explains the science behind the visual. There are examples to help make your visuals more appealing or use the science to manipulate the viewer. The book is not strictly a photography book. It is primarily a book about how the brain perceives lines, shadows, colors, placements, repetitions, groupings, contours, negative space, etc. to enhance a visual element or, at times, show something that doesn’t exist at all, or show how we don’t see all there is to see. As a novice visual arts experimenter, I found the book to be extremely interesting although some topics are beyond my scope (at this point); however, I think that I will “grow” into the chapters I don’t currently understand. I have learned many things that I am currently using in my photography. The book starts with basic design and continues with illustrating a broad scope of perceptual concepts, clearly explaining each. After viewing a picture and reading the explanation, I would often find that I didn’t see everything, or saw the wrong thing, or be “tricked” into see something that wasn’t there. For example, page 176 shows a woman’s split face. Upon reading the verbiage, you find that the face isn’t split at all. On page 167, a change in the angle of the photo changes the perceived placement of items. Not only is this a good book for people creating visuals, it provides a good understanding to those that appreciate photography, paintings, and advertising. Don’t always believe what you see.