Perception and Imaging: Photography--A Way of Seeing / Edition 4 by Richard D. Zakia | 9781136092374 | NOOK Book (eBook) | Barnes & Noble
Perception and Imaging: Photography--A Way of Seeing

Perception and Imaging: Photography--A Way of Seeing

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by Richard D. Zakia
     
 

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How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired

Overview

How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.

Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

Editorial Reviews

From the Publisher
This is a book on photography and seeing, not just for those who capture and create images, but also for those who use them and write about them. Richard Zakia has a way of writing about photographs that is practical and relevant to how we see things.
With many examples of important photographs, paintings and advertisements, he reminds us that we don't often see all that there is to see. Instead, we tend to limit ourselves to seeing what we expect to see, thus missing the richness of many photographs.

Take, for example, my photograph of "Push”, which is on the cover of Zakia's book. One might look at it and dismiss it as just another photograph of a trash can on a beach. But read what he had to say about it. You will be surprised and delighted by what you will learn and be able to apply to your own photography.

I found this book highly interesting and challenging, and I recommend it to anyone working in photography or related visual disciplines. -Pete Turner

One of the many outstanding features of "Perception and Imaging" is its irresistible friendliness. The layout is engaging, the illustrations varied and absorbing, the quotations from artists delightful and provocative. Whether you are looking for technical information, historical data or graphic challenges you will find it here in an easy-to-access format. Dr. Zakia's vision is all-encompassing: he is equally familiar with a 2000-year-old Sicilian mosaic and the latest in digital concepts. You don't want to miss this one.
-Corrine Whitaker

Product Details

ISBN-13:
9781136092374
Publisher:
Taylor & Francis
Publication date:
02/11/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
424
File size:
15 MB
Note:
This product may take a few minutes to download.

What People are saying about this

From the Publisher
This is a book on photography and seeing, not just for those who capture and create images, but also for those who use them and write about them. Richard Zakia has a way of writing about photographs that is practical and relevant to how we see things.
With many examples of important photographs, paintings and advertisements, he reminds us that we don't often see all that there is to see. Instead, we tend to limit ourselves to seeing what we expect to see, thus missing the richness of many photographs.

Take, for example, my photograph of "Push”, which is on the cover of Zakia's book. One might look at it and dismiss it as just another photograph of a trash can on a beach. But read what he had to say about it. You will be surprised and delighted by what you will learn and be able to apply to your own photography.

I found this book highly interesting and challenging, and I recommend it to anyone working in photography or related visual disciplines. -Pete Turner

One of the many outstanding features of "Perception and Imaging" is its irresistible friendliness. The layout is engaging, the illustrations varied and absorbing, the quotations from artists delightful and provocative. Whether you are looking for technical information, historical data or graphic challenges you will find it here in an easy-to-access format. Dr. Zakia's vision is all-encompassing: he is equally familiar with a 2000-year-old Sicilian mosaic and the latest in digital concepts. You don't want to miss this one.
-Corrine Whitaker

Meet the Author

Dr. Richard D. Zakia, Ed.D., Professor Emeritus at Rochester Institute of Technology, taught in many areas of photography and served as the chair of the Fine Art Photography Department and Graduate Program in Imaging Arts. He was the recipient of the Eisenhart Outstanding Teaching Award and the author/co-author of twelve books on photography, including The Focal Encyclopedia of Photography, Teaching Photography, Photographic Composition: A Visual Guide, and his final book, the 4th edition of Perception and Imaging.

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Perception and Imaging: Photography -- A Way of Seeing 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
If you’ve ever looked at your picture, then compared it to someone else’s and found yours a little lacking, this may be the book for you. Dr. Zakia’s book explains the science behind the visual. There are examples to help make your visuals more appealing or use the science to manipulate the viewer. The book is not strictly a photography book. It is primarily a book about how the brain perceives lines, shadows, colors, placements, repetitions, groupings, contours, negative space, etc. to enhance a visual element or, at times, show something that doesn’t exist at all, or show how we don’t see all there is to see. As a novice visual arts experimenter, I found the book to be extremely interesting although some topics are beyond my scope (at this point); however, I think that I will “grow” into the chapters I don’t currently understand. I have learned many things that I am currently using in my photography. The book starts with basic design and continues with illustrating a broad scope of perceptual concepts, clearly explaining each. After viewing a picture and reading the explanation, I would often find that I didn’t see everything, or saw the wrong thing, or be “tricked” into see something that wasn’t there. For example, page 176 shows a woman’s split face. Upon reading the verbiage, you find that the face isn’t split at all. On page 167, a change in the angle of the photo changes the perceived placement of items. Not only is this a good book for people creating visuals, it provides a good understanding to those that appreciate photography, paintings, and advertising. Don’t always believe what you see.