Perception and Imaging / Edition 2

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Overview

Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an up-to-date discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of hands-on exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose- visual communication and expression.

Audience: Photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers.

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Product Details

  • ISBN-13: 9780240804668
  • Publisher: Taylor & Francis
  • Publication date: 12/28/2001
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 6.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.
Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.

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Table of Contents

Preface
Acknowledgments
1 Selection 1
Ganzfeld 2
Figure-Ground 2
Notan 13
Visual Search 14
Camouflage 16
2 Gestalt Grouping 27
Gestalt 28
Gestalt Critique 58
Pragnanz 61
Information Theory 65
Gestalt Grouping Exercises 69
3 Memory and Association 77
Short-Term Memory/Long-Term Memory 78
Visual Memory/Color Memory 79
Association 80
Memory and Association Exercises 88
4 Space, Time, and Color 93
Space 94
Time (Movement) 100
Color 102
Space, Time, and Color Exercises 143
5 Contours 151
Common Contour 152
Subjective Contour 158
Mach Bands 159
Visual Vibrations 161
Photographic Edge Effects 162
6 Illusion and Ambiguity 169
Trompe L'Oeil 170
Space, Time, and Color Illusions 171
Geometric Illusions 172
Time (Movement) Illusions 178
Color Illusions 179
Size-Distance Trade-Offs 180
Size-Size Dependency 181
Ambiguity 183
Illusion and Ambiguity Exercises 188
7 The Morphics 191
Isomorphic 193
Anthropomorphic 196
Zoomorphic 196
Theriomorphic 197
Mechanomorphic 198
Anamorphic 199
Morphics Exercises 204
8 Personality 207
Projection, Introjection, and Confluence 208
Personality Types 211
Right Brain and Left Brain 214
Personal Space 216
Children 218
Field Dependency 219
Leveling and Sharpening 224
9 Subliminals 233
The Retina 235
Embeds 237
Pupillometrics 241
Archetypes 244
Kilroy 245
10 Critiquing Photographs 257
Critique as Evaluation 258
Validity 259
Variability 259
Photographers' Comments 260
Critiquing 261
Clustering 262
Semantic Differential 267
Critique Using Group Dynamics 269
Critiquing without Words 271
Semiotics 272
11 Rhetoric 283
Using the Rhetorical Matrix 285
Addition 289
Suppression 296
Substitution 299
Exchange 307
Words, Sounds, and Rhetoric 311
Definitions of Rhetorical Terms 313
App. A Additional Concepts 327
App. B: Answers to Selected Exercises 341
Bibliography 345
Index 351
Index to Quotes 367
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  • Anonymous

    Posted February 12, 2002

    Perception and Imaging

    As a Professor of Graphic Design at Rochester Institute of Technology, I am honored to contribute a few words on behalf of Dr. Richard Zakia's new edition of Perception and Photography. This book contains a career's worth of knowledge and information. It is configured in such a way that anyone involved visual work, student or professional, must read this book. Its scientific and aesthetic explanations for how and why imagery works are presented in an accessible, easy-to-read format. Thank you, Dr. Z. for providing the fundamentals of visual communications!

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  • Anonymous

    Posted February 12, 2002

    Perception and Imaging

    There are many different and useful ways to talk about images; aesthetically, historically, socially,technically, and so on. I have chosen the area of perception and psychology, and have selected those concepts that are highly relevant to photography-to image capture, creation, design, manipulation and editing. The concepts cross the various disciplines of imaging, from photography to graphic design,from camera to computer. Concepts such as synesthesia, pupillometrics, personal space, memory and association, archetypes, visual field dependency, color connotations, and subliminals are discussed. There is also a section on applied semiotics and an entire chapter on visual rhetoric. When asked about the value of books, the author Eric Hoffer, remarked that any book that provides the reader with one new idea, has great value. I believe 'Perception and Imaging' will do this and more. The book includes 125 photographs, 300 illustrations and 400 quotations that support the text.

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