Perception and Imaging

Perception and Imaging

by Richard D. Zakia
     
 

ISBN-10: 0240802012

ISBN-13: 9780240802015

Pub. Date: 08/28/1997

Publisher: Taylor & Francis

All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows

Overview

All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri Cartier-Bresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements.



Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an up-to-date discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of hands-on exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose- visual communication and expression.

Product Details

ISBN-13:
9780240802015
Publisher:
Taylor & Francis
Publication date:
08/28/1997
Edition description:
Older Edition
Pages:
304
Product dimensions:
6.99(w) x 9.93(h) x 0.66(d)

Table of Contents

Selection: Ganzfeld, Figure-Ground, Notan, Visual Search, Camoflage; Gestalt Grouping: Field Theory, Gestalt, Proximity, Similarity, Continuity, Closure, Zeingarnik Effect, Gestalt Critique, Pragnanz, Seeing, Order and Complexity, Information Theory, Gestalt Summary, Graphic Summary; Memory and Association: Short-term Memory, Long-term Memory, Visual Memory, Color Memory, Association, Equivalents, Sysesthesia; Space, Time, Color: Space, Anistropic, Convexity and Concavity, Transparency, Time (Movement), Implied Motion, Disappearence, Color, Simultaneous Contrast, Assimilation, Color Modality; Contours: Common Contour, Subjective Contour, Mach Bands, Visual Vibrations; Illusions and Ambiguity: Tromp l'Oeil, Geometric Illusions, Reversibles, Movements Illusions, Pulfrich Effect, Waterfall Effect, Color Illusions, Size-Distance Tradeoffs, Dutch Cabinets, Size-Size Dependency, Emmert's Law, Ambiguity; The Morphics: Isomorphics, Anthropomorphics, Zoomorphic, Theriomorphic, Mechanomorphic, Anamorphic, Polymorphic, Amorphic; Personality: Projection, Introjection, Confluence, Personality Types, Right and Left Brain, Personal Space, Field Dependency, Leveling and Sharpening; Subliminals: The Retina, Embeds, Secondary Images, Faces, Pupillometrics, Archetypes, Kilroy; Critiquing Photographs: Critique as Evaluation, Validity, Variability, Photographer's Comments, Critiquing, Clustering, Semantic Differential, Critiquing Without Words, Rhetoric; Glossary; Notes; Bibliography; Appendix; Index.

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