Perdurabilidad Empresarial

Overview

¿Por qué unas empresas desaparecen mientras que otras tienen éxito? ¿Qué se debe hacer para que las empresas que comienzan no desaparezcan? ¿Cuáles son las condiciones que determinan el éxito empresarial? Estas son algunas de las preguntas que los académicos, gerentes y estudiantes de Administración se hacen de manera permanente. Este documento desarrollado por docentes pertenecientes al grupo de investigación en perdurabilidad empresarial (GIPE) de la Universidad del Rosario de Bogotá contiene una descripción de las empresas más antiguas de
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More About This Book

Overview

¿Por qué unas empresas desaparecen mientras que otras tienen éxito? ¿Qué se debe hacer para que las empresas que comienzan no desaparezcan? ¿Cuáles son las condiciones que determinan el éxito empresarial? Estas son algunas de las preguntas que los académicos, gerentes y estudiantes de Administración se hacen de manera permanente. Este documento desarrollado por docentes pertenecientes al grupo de investigación en perdurabilidad empresarial (GIPE) de la Universidad del Rosario de Bogotá contiene una descripción de las empresas más antiguas de América Latina, indicando su país de origen, los principales productos o servicios que ofrecen y las ventajas competitivas que les han permito durar por encima del promedio de su sector. Las empresas mencionadas se han convertido en puntos de comparación por los demás competidores, al punto de ser envidiadas.
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Product Details

  • ISBN-13: 9783659003196
  • Publisher: AV Akademikerverlag GmbH & Co. KG.
  • Publication date: 4/17/2012
  • Language: Spanish
  • Pages: 128
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.30 (d)

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