Perfect Business Plan Made Simple, Revised

Overview

Successfully start your own profitable business
 
Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition...

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The Perfect Business Plan Made Simple: The best guide to writing a plan that will secure financial backing for your bus iness

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Overview

Successfully start your own profitable business
 
Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include:
 
• your business’s mission and strategy
• the written plan and the role of presentations
• the target audience principle
• making financial projections
• how to make and present a marketing plan
• special considerations for service businesses
• contingencies–what you’ll do if things go wrong
• legal and ownership issues
• dot-com businesses
• a self-test to see if you’re cut out to be an entrepreneur

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Your Small Business Made Simple

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Product Details

  • ISBN-13: 9780767918589
  • Publisher: Crown Publishing Group
  • Publication date: 4/12/2005
  • Edition description: Revised
  • Pages: 304
  • Sales rank: 999,736
  • Product dimensions: 7.70 (w) x 10.20 (h) x 0.67 (d)

Meet the Author

WILLIAM LASHER, Ph.D., holds his doctorate in economics and is a certified public accountant. He has served as a planning analyst with Texas Instruments, director of planning and controller for Harris Data Communications, and chief financial officer of Pactel Information Systems.

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Table of Contents

Ch. 1 What is a business plan? : an overview 3
Ch. 2 Why do we need a business plan? 7
Ch. 3 The perfect (successful) business plan and the target audience principle 13
Ch. 4 In pursuit of money : more on getting financed 21
Ch. 5 The executive summary and statements of mission and strategy 33
Ch. 6 The entrepreneur and the management team 44
Ch. 7 Marketing and sales : the revenue forecast - the basis for all planning 54
Ch. 8 Operations : production, equipment, and research 79
Ch. 9 Special considerations for a service business 89
Ch. 10 Break-even analysis 95
Ch. 11 Planning legal form and ownership 100
Ch. 12 What planners should know about e-commerce 114
Ch. 13 Contingency plans : what to do if things don't go according to plan 123
Ch. 14 A short course in finance for nonfinancial planners 131
Ch. 15 How to make financial projections for your business 163
App. A A self-test to see if you're cut out to be in small business 179
App. B The pros and cons of buying an existing business 185
App. C What about a franchise? 189
App. D The small business administration (SBA) 194
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