Perfect Phrases for Communicating Change

( 2 )

Overview

THE RIGHT PHRASE FOR EVERY

SITUATION . . . EVERY TIME

Employees respond to organizational change with worry, fear, and sometimes

even panic. Your job is to keep them ...

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Overview

THE RIGHT PHRASE FOR EVERY

SITUATION . . . EVERY TIME

Employees respond to organizational change with worry, fear, and sometimes

even panic. Your job is to keep them motivated and focused—so you must

choose your words carefully during times of upheaval.

Perfect Phrases for Communicating Change has hundreds of ready-to-use phrases

for ensuring your employees make the transition with clarity, commitment, and

skill. Learn the most effective language for:

  • Articulating new company initiatives
  • Responding to questions with confidence
  • Easing employees' fears
  • Clarifying roles and responsibilities
  • Addressing resistance and performance problems

Praise for Perfect Phrases for Communicating Change

"Perfect Phrases for Communicating Change is a wonderful book, filled with practical, solid advice, suggestions, and examples for how to communicate effectively in a time of change.”
John Krajicek, Executive Professor and Assistant Director of Business Communication Studies, Texas A&M University

"Communication during organizational change is everything. The right words at the right time can make all the difference between a successful and unsuccessful change initiative. This is a wonderful resource for finding the right words and sentiments to convey any type of change."
Robert J. Marshak, Ph.D., author of Covert Processes at Work: Managing the Five Hidden Dimensions of Organizational Change

“Finding the right words to communicate change is challenging, even for the best of managers. In this user-friendly text, Lawrence and Antoine provide hundreds of practical phrases to better prepare managers for the task. The book is rich with insightful suggestions on change messaging considerations and construction.”

Edward Ferris, Assistant Professor, The New School for Management and Urban Policy

"In my over 20 years of running companies and corporate divisions I have seen a direct correlation between the quality of communication of my managers and their success in the business world. If you aspire to be an effective, efficient, and productive leader then I highly recommend this book. It is an outstanding reference guide and road map for pragmatic yet inspirational communication techniques."

Mitch Pisik, President and CEO, Breckwell Products

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Product Details

  • ISBN-13: 9780071738316
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 1/25/2010
  • Series: Perfect Phrases Series
  • Edition number: 1
  • Pages: 176
  • Sales rank: 695,962
  • Product dimensions: 5.02 (w) x 7.98 (h) x 0.44 (d)

Meet the Author

Lawrence Polsky and Antoine Gerschel are managing partners at PeopleNRG,

a change-management consultancy firm in Princeton, NJ.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted March 29, 2010

    A must-read!

    Changes in established routine and procedures in organizations both large and small are commonly resisted by individuals and groups unless they are non-threatening or are an improvement in the work environment. The book "Perfect Phrases for Communicating Change" by Polsky and Gerschel approach the subject of the necessity of change using examples for many different situations with great realism and sensitivity. The authors understand and analyze the effect of change on the morale and efficiency of the organization and they accomplish brilliantly to overcome the inherent fears and apprehensions by proposing intelligent phrases or expression to communicate the inevitability of change. As a retired engineer from a large US Corporation I would make Perfect Phrase mandatory reading by those individuals charged with implementing new policies or change.

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  • Posted February 5, 2010

    Managers...Say YES to Communicating Change!

    I predict this book will become a primer for all managers in both small and large organizations. It's the first book I've read that not only harnesses the power of communicating change, but also brands change leadership for a new and challenging era. I am recommending this book to all of my clients. Lawrence Polsky and Antoine Gerschel are both brilliant and respected business strategists who write about, as well as model, how the future of communications change will look, act and impact leaders in decades to come. This book mirrors their popular Say YES! to Change Leadership series of keynotes and training workshops taught around the world. It's a must have! I consider this book the "go-to" resource for middle- and upper-level managers, as well as director- and executive-level leaders. Perfect Phases for Communicating Change is an intelligent "how-to" and "what to do" book that packs a powerful punch with fast, easy-to-implement strategies, tips, tools, and techniques sure to help leaders better express company initiatives, ease people's fears about change and respond to employees' questions with greater confidence.
    If you believe in a no-nonsense approach to a radically changing business environment, get this book for all the managers you know and work with. Doing so will boost their success! It has mine.

    Anne Bruce, Speaker/Author of Speak for A Living, Be Your Own Mentor, Leaders-Start to Finish, Building a High Morale Workplace, Perfect Phrases for Documenting Employee Performance Problems, Hot to Motivate Every Employee, Motivating Employees, and Perfect Phrases for Documenting Employee Development Plans

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