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Now, in his new book, Fisher shows how we can manage our complex social lives in an ever more chaotic world. His investigation encompasses topics ranging from swarm intelligence” to the science of parties and the best ways to start a fad. Finally, Fisher sheds light on the beauty and utility of complexity theory. An entertaining journey into the science of everyday life, The Perfect Swarm will delight anyone who wants to understand the complex situations in which we so often find ourselves.
Patterns of the Perfect Swarm: Visions of Complexity in Nature
1 The Emergence of Swarm Intelligence 9
2 The Locusts and the Bees 23
3 Ant Logic 37
4 A Force in a Crowd 49
5 Group Intelligence: The Majority or the Average? 67
6 Consensus: A Foolish Consistency? 83
7 Crazes, Contagion, and Communication: The Science of Networks 105
8 Decision Rules OK? 133
9 Searching for Patterns: Imagination and Reality 155
10 Simple Rules for Complex Situations 167
Posted February 22, 2010
As its title suggests, this lively book often makes its points with humor and wit. Physicist and author Len Fisher draws on laboratory experiments, observations of the natural world, well-known historical events, contemporary cases and examples from his own life, making a complex subject accessible. His book covers some ground that will be familiar from other books on group intelligence, collaboration and the wisdom of crowds, but the material on "swarm intelligence" is new. Fisher's numerous examples from all facets of nature provide highly fascinating case studies of group behavior. getAbstract recommends this book to professionals in marketing and strategy, and to trainers and readers who are interested in new ways of thinking.
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Posted December 26, 2011
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