The Perfect Swarm: The Science of Complexity in Everyday Life

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More About This Book

Overview

The process of "self-organization" reveals itself in the inanimate worlds of crystals and seashells, but, as Len Fisher shows, it is also evident in living organisms, from fish to ants to human beings. Understanding the "swarm intelligence" inherent in groups can help us do everything from throw a better party to start a fad to make our interactions with others more powerful. Humorous and enlightening, The Perfect Swarm demonstrates how complexity arises from nature's simple rules and how we can use their awesome power to untangle the frustrating complexities of life in our ever more chaotic world.

Product Details

  • ISBN-13: 9780465018840
  • Publisher: Basic Books
  • Publication date: 12/8/2009
  • Pages: 260
  • Product dimensions: 5.80 (w) x 8.30 (h) x 1.30 (d)

Meet the Author

Len Fisher, Ph.D., is author of Rock, Paper, Scissors; Weighing the Soul; and How to Dunk a Doughnut, which was named Best Popular Science Book of the Year by the American Institute of Physics. He lives in Wiltshire, England, and Blackheath, Australia.

Table of Contents

Patterns of the Perfect Swarm: Visions of Complexity in Nature

Introduction 1

1 The Emergence of Swarm Intelligence 9

2 The Locusts and the Bees 23

3 Ant Logic 37

4 A Force in a Crowd 49

5 Group Intelligence: The Majority or the Average? 67

6 Consensus: A Foolish Consistency? 83

7 Crazes, Contagion, and Communication: The Science of Networks 105

8 Decision Rules OK? 133

9 Searching for Patterns: Imagination and Reality 155

10 Simple Rules for Complex Situations 167

Notes 173

Index 247

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Posted February 22, 2010

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    Entertaining discussion of crowd and swarm intelligence

    As its title suggests, this lively book often makes its points with humor and wit. Physicist and author Len Fisher draws on laboratory experiments, observations of the natural world, well-known historical events, contemporary cases and examples from his own life, making a complex subject accessible. His book covers some ground that will be familiar from other books on group intelligence, collaboration and the wisdom of crowds, but the material on "swarm intelligence" is new. Fisher's numerous examples from all facets of nature provide highly fascinating case studies of group behavior. getAbstract recommends this book to professionals in marketing and strategy, and to trainers and readers who are interested in new ways of thinking.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 26, 2011

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