Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance / Edition 1

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Performance Evaluation is a hands-on text for practitioners, researchers, educators, and students in how to use scientifically-based evaluations that are both rigorous and flexible. Author Ingrid Guerra-Lopez, an internationally-known evaluation expert, introduces the foundations of evaluation and presents the most applicable models for the performance improvement field. Her book offers a wide variety of tools and techniques that have proven successful and is organized to illustrate evaluation in the context of continual performance improvement.

Designed to be comprehensive, the book highlights five major and classic evaluation models including, Kirkpatrick's Four Levels, Phillips's ROI, Brinkerhoff's Case Success Method, Stufflebeam's CIPP, Guerra-Lopez's Impact Evaluation Process.

Guerra-Lopez's book bridges the gap between theory and practice. It illustrates the various models in accessible terms, explores the research evidence behind each, explains how each model looks in practice, and shows how each approach can be tailored for specific evaluations.

About the Author:
Ingrid J. Guerra-Lopez, PhD, is an associate professor at Wayne State University, director of the Institute for Learning and Performance Improvement, associate research professor at the Sonora Institute of Technology in Mexico, and principal of Intelligence Gathering Systems

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Product Details

  • ISBN-13: 9780787988838
  • Publisher: Wiley
  • Publication date: 5/2/2008
  • Series: Research Methods for the Social Sciences Series , #21
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Sales rank: 1,210,179
  • Product dimensions: 6.00 (w) x 9.15 (h) x 0.64 (d)

Meet the Author

Ingrid J. Guerra-López, PhD, is an associate professor at Wayne State University, director of the Institute for Learning and Performance Improvement, associate research professor at the Sonora Institute of Technology in Mexico, and principal of Intelligence Gathering Systems.

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Table of Contents

Pt. 1 Introduction to Evaluation

1 Foundations of Evaluation 3

2 Principles of Performance-Based Evaluation 27

Pt. 2 Models of Evaluation

3 Overview of Existing Evaluation Models 39

4 Kirkpatrick's Four Levels of Evaluation 47

5 Phillips's Return-On-Investment Methodology 61

6 Brinkerhoff's Success Case Method 75

7 The Impact Evaluation Process 81

8 The CIPP Model 107

9 Evaluating Evaluations 117

Pt. 3 Tools and Techniques of Evaluation

10 Data 133

11 Data Collection 159

12 Analysis of Evaluation Data: Tools and Techniques 195

13 Communicating the Findings 221

Pt. 4 Continual Improvement

14 Common Errors in Evaluation 239

15 Continual Improvement 249

16 Contracting for Evaluation Services 257

17 Intelligence Gathering for Decision Making 271

18 The Future of Evaluation in Performance Improvement 279

References and Related Readings 285

Index 295

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