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Permission-Based E-Mail Marketing That Works
     

Permission-Based E-Mail Marketing That Works

by Dearborn (Manufactured by), Kim MacPherson
 
In Permission-Based E-Mail Marketing That Works!, leading e-mail marketing expert Kim MacPherson shares her secrets for effective dedicated, permission-based, e-mail campaigns, and explains the opportunities and strategies for tailoring its use to attract and retain profitable customers. This comprehensive, how-to guide provides newbies, executives, and seasoned

Overview

In Permission-Based E-Mail Marketing That Works!, leading e-mail marketing expert Kim MacPherson shares her secrets for effective dedicated, permission-based, e-mail campaigns, and explains the opportunities and strategies for tailoring its use to attract and retain profitable customers. This comprehensive, how-to guide provides newbies, executives, and seasoned marketing professionals everything there is to know in order to capitalize on this skyrocketing market. Seth Godin, author of Permission Marketing "I was very impressed by the book's readability, interviews, case studies, and the author's unique and in-depth mastery of both direct-marketing and Internet techniques. Kim is one of the very few who could have written this book." Roger C. Parker, author of The Streetwise Guide to Relationship Marketing on the Internet

Editorial Reviews

Roger C. Parker
I was very impressed by the book's readability, interviews, case studies, and the author's unique and in-depth mastery of both direct-marketing and Internet techniques. Kim is one of the very few who could have written this book." —Roger C. Parker, author of The Streetwise Guide to Relationship Marketing on the Internet
Booknews
Starting from the premise that consumers trash most online marketing communications, the president of an e-mail marketing company and writer of an online column on the subject shares best practices of the trade for profitably attracting and retaining e- customers. Includes case studies, chapter exercises, and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780793142958
Publisher:
Kaplan Publishing
Publication date:
03/28/2001
Edition description:
New Edition
Pages:
304
Product dimensions:
7.25(w) x 9.00(h) x 0.58(d)

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