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Personal Branding 101: Finding the Brand Called You
     

Personal Branding 101: Finding the Brand Called You

by Libby Gill
 
Your personal brand is not just your logo or your business card. It's a deeper extension of yourself, the unique gifts and values that you bring to the world and share with people. But it's important to make sure your personal brand and message are perceived the way you want them to. You think you're putting out A, but people are really getting C. This is a big

Overview

Your personal brand is not just your logo or your business card. It's a deeper extension of yourself, the unique gifts and values that you bring to the world and share with people. But it's important to make sure your personal brand and message are perceived the way you want them to. You think you're putting out A, but people are really getting C. This is a big problem if you don't know how your message is being perceived. Libby Gill is here to help! She's a personal brand strategist with over 15 years of experience heading public relations and corporate communication at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. Libby was also the branding brain behind the launch of Dr. Phil! In Personal Branding 101: Finding the Brand Called YOU, Libby reveals how to develop your own personal brand to its fullest potential.

Product Details

ISBN-13:
9781257433353
Publisher:
Lulu.com
Publication date:
08/19/2011
Sold by:
LULU PRESS
Format:
NOOK Book
Sales rank:
1,054,050
File size:
383 KB

Meet the Author

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more. Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio, and many more.

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