Personal Branding For Dummies

( 3 )

Overview

The fun way to create and maintain personal branding

Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and ...

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Personal Branding For Dummies

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Overview

The fun way to create and maintain personal branding

Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.

Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.

  • Tips on utilizing Social Media to showcase your personal brand
  • How personal branding can help advance your career
  • Guidance on creating a clear and concise image

With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.

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  • Personal Branding For Dummies
    Personal Branding For Dummies  

Product Details

  • ISBN-13: 9781118117927
  • Publisher: Wiley
  • Publication date: 6/5/2012
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 360
  • Sales rank: 487,491
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted August 21, 2012

    Susan has done a fantastic job with the book Personal Branding f

    Susan has done a fantastic job with the book Personal Branding for
    Dummies. She provides a comprehensive explanation of what branding is
    and how to build your brand on and offline for short and long term
    professional success. She's included a wide array of resources, tools
    and case studies to help the reader understand important concepts and
    then put them into action. Her approach to the book was very on-brand
    for Susan and highly collaborative - there were 22 expert contributors.
    Susan has succeeded at presenting new and powerful ideas in clear and
    insightful way and making a sometimes overwhelming process accessible
    and actionable. A definite read for anyone interested in using personal
    branding to drive their career success.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 2, 2012

    As a Career Reinvention Coach and Personal Branding Strategist I

    As a Career Reinvention Coach and Personal Branding Strategist I look for books and exercises that will help my clients achieve their goals. With Personal Branding for Dummies I have found the perfect book to use that explains the process of personal branding. This book is content rich and a pleasure to read. What I especially enjoy about this book is that you can open it to any section and walk away with a piece of wisdom. Personal Branding for Dummies has made it to the top of my recommended reading list.

    Randi Bussin

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 22, 2012

    Easy to Read Actionable Personal Branding Resource

    Even though more than a score of personal branding experts contributed to Personal Branding for Dummies, you should know that its primary author Susan Chritton, a long time career coach, has the personal branding training and experience to tackle the subject as sole author.

    What makes this book extraordinary, though, is that Chritton reached out to these additional experts anyway, knowing it would make the book all the more useful for readers.

    Chritton then wove that collective wisdom seamlessly as a single voice, easy to read and offering useful exercises and actionable tips for anyone looking to better understand, communicate and amplify their personal brand.

    The result is a must have personal branding resource.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 12, 2012

    Have you been wondering what personal branding really is? Tryin

    Have you been wondering what personal branding really is? Trying to figure out what yours is and how to develop it? IF yes, then run to the store, don't walk, to get the latest book in the Dummies series," Personal Branding for Dummies."

    This book is a must-read for anyone who wants to better understand what their personal brand is, identify their brand attributes, develop a personal marketing plan that will help them portray themselves authentically and then how to actually implement it. It's full of actionable steps that you can take on your own or, you can partner with friend to bounce ideas off of. The book also serves as a compilation of some of the best and brightest that are practicing and preaching personal branding. There is no other book on the market that includes tips and tools from other niche experts, wrapped up into one book, yet presented thoroughly and clearly with Susan Chritton's expertise and guidance. As a book contributor I couldn’t be more proud of the final product. As a personal brand strategist I will absolutely recommend this to all my clients.

    It’s truly the modern day personal branding bible.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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