Personal Branding For Dummies

( 3 )

Overview

The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. ...

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Overview

The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process.

  • Includes information on how to know the "real" you
  • Explains how to develop a target market positioning statement
  • Helps you make plans for your personal brand communications
  • Instructs you with ways to make your mark on your brand environment

The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

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  • Personal Branding
    Personal Branding  

Product Details

  • ISBN-13: 9781118915554
  • Publisher: Wiley
  • Publication date: 7/14/2014
  • Series: For Dummies Series
  • Edition number: 2
  • Pages: 360
  • Sales rank: 205,170
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.70 (d)

Meet the Author

Susan Chritton is a Master Personal Brand Strategist,Executive Career Coach, and Master Career Counselor. She guidesprofessionals looking to engage their authentic self in the worldthrough personal branding. Visit her website atwww.susanchritton.com.

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Table of Contents

Introduction 1

Part I: Why Is Personal Branding Important? 5

Chapter 1: Showing the World Who You Are 7

Chapter 2: Appreciating the Power of Branding 25

Chapter 3: Case Studies in Personal Branding Success 39

Part II: Knowing Your Brand 53

Chapter 4: Defining Who You Are 55

Chapter 5: Spotting Your Target Audience 87

Chapter 6: Knowing Your Niche — and Your Competitors101

Chapter 7: Crafting Your Personal Brand Profile 113

Chapter 8: Writing Your Story 125

Part III: Communicating Your Brand with the World 139

Chapter 9: Branding Your Traditional Communication Tools 141

Chapter 10: Communicating Your Brand Online 161

Chapter 11: Planning Your Personal Brand Communications 195

Part IV: Controlling Your Brand Ecosystem 211

Chapter 12: Fashioning Your Image to Match Your Personal Brand213

Chapter 13: Your Visual Identity: Making Your Mark on Your BrandEnvironment 233

Chapter 14: Focusing on Special Populations 251

Chapter 15: Building and Nurturing Your Network 271

Chapter 16: Personal Branding in the Workplace 287

Part V: The Part of Tens 305

Chapter 17: Ten Key Benefits of Personal Branding 307

Chapter 18: Ten Ways You Can Sink Your Brand 311

Chapter 19: Ten Ways to Demonstrate Your Brand 315

Chapter 20: Ten Things You Can Do to Continue to Build YourBrand 321

Index 325

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted August 21, 2012

    Susan has done a fantastic job with the book Personal Branding f

    Susan has done a fantastic job with the book Personal Branding for
    Dummies. She provides a comprehensive explanation of what branding is
    and how to build your brand on and offline for short and long term
    professional success. She's included a wide array of resources, tools
    and case studies to help the reader understand important concepts and
    then put them into action. Her approach to the book was very on-brand
    for Susan and highly collaborative - there were 22 expert contributors.
    Susan has succeeded at presenting new and powerful ideas in clear and
    insightful way and making a sometimes overwhelming process accessible
    and actionable. A definite read for anyone interested in using personal
    branding to drive their career success.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 2, 2012

    As a Career Reinvention Coach and Personal Branding Strategist I

    As a Career Reinvention Coach and Personal Branding Strategist I look for books and exercises that will help my clients achieve their goals. With Personal Branding for Dummies I have found the perfect book to use that explains the process of personal branding. This book is content rich and a pleasure to read. What I especially enjoy about this book is that you can open it to any section and walk away with a piece of wisdom. Personal Branding for Dummies has made it to the top of my recommended reading list.

    Randi Bussin

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 22, 2012

    Easy to Read Actionable Personal Branding Resource

    Even though more than a score of personal branding experts contributed to Personal Branding for Dummies, you should know that its primary author Susan Chritton, a long time career coach, has the personal branding training and experience to tackle the subject as sole author.

    What makes this book extraordinary, though, is that Chritton reached out to these additional experts anyway, knowing it would make the book all the more useful for readers.

    Chritton then wove that collective wisdom seamlessly as a single voice, easy to read and offering useful exercises and actionable tips for anyone looking to better understand, communicate and amplify their personal brand.

    The result is a must have personal branding resource.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 12, 2012

    Have you been wondering what personal branding really is? Tryin

    Have you been wondering what personal branding really is? Trying to figure out what yours is and how to develop it? IF yes, then run to the store, don't walk, to get the latest book in the Dummies series," Personal Branding for Dummies."

    This book is a must-read for anyone who wants to better understand what their personal brand is, identify their brand attributes, develop a personal marketing plan that will help them portray themselves authentically and then how to actually implement it. It's full of actionable steps that you can take on your own or, you can partner with friend to bounce ideas off of. The book also serves as a compilation of some of the best and brightest that are practicing and preaching personal branding. There is no other book on the market that includes tips and tools from other niche experts, wrapped up into one book, yet presented thoroughly and clearly with Susan Chritton's expertise and guidance. As a book contributor I couldn’t be more proud of the final product. As a personal brand strategist I will absolutely recommend this to all my clients.

    It’s truly the modern day personal branding bible.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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