The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It)

The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It)

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by Sandy Allgeier

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“The new ‘PC’ isn’t ‘political correctness’–it’s ‘personal credibility.’ This book is a needed reminder that no matter how old you are or what you’ve accomplished in life, you are never, ever done learning about yourself or those around you. From the easier-said-than-done resolution to avoid gossip


“The new ‘PC’ isn’t ‘political correctness’–it’s ‘personal credibility.’ This book is a needed reminder that no matter how old you are or what you’ve accomplished in life, you are never, ever done learning about yourself or those around you. From the easier-said-than-done resolution to avoid gossip to the it’s-as-hard-as-it-sounds process of building up your self-awareness, Allgeier has filled her book with the life lessons we never seem to fully learn the first time we hear them. (Or maybe that’s just me!)”

–Mike Staver, CEO of The Staver Group; author of Do You Know How to Shut Up? And 51 Other Life Lessons That Will Make You Uncomfortable

“To be an effective leader, you must be trustworthy. If people don’t trust you, they won’t follow you. And if they won’t follow you, your organization won’t meet its goals. Sandy Allgeier explains that personal credibility comes down to a simple truth: It’s not about the type of person you are; it’s about the types of things you do. If you want to be a great leader, read The Personal Credibility Factor.”

–Quint Studer, CEO and founder of Studer Group®; bestselling author of Results That Last: Hardwiring Behaviors That Will Take Your

Company to the Top and Hardwiring Excellence: Purpose, Worthwhile Work, Making a Difference

“Personal credibility has everything to do with how others perceive us and how we perceive ourselves. Sandy Allgeier’s book teaches the all-important truth that it doesn’t matter how much money, status, or power you have if nobody believes in you. Every parent should read The Personal Credibility Factor and instill its lessons in their kids. Achieving a full understanding of these principles is the first step in becoming a truly great human being.”

–Michele Borba, Ed.D., internationally renowned educator; award-winning author of 21 books including 12 Simple Secrets Real Moms Know: Getting Back to Basics and Raising Happy Kids; Nobody Likes Me, Everybody Hates Me!; and No More Misbehavin’: 38 Difficult Behaviors and How to Stop Them

Can you be trusted? Right now, someone is asking that question. If they decide to trust you, they’ll work with you, care about you, open up to you…help you live a more successful, more fulfilled, happier life. If not, you’re on your own…

Build the Strong Personal Credibility You Need to Live a Truly Great Life

  • Learn the secrets of personal credibility that make trust possible

  • Use the plan to earn trust and respect from those you encounter in your daily life

  • Enable others to have confidence in you by following the 7 easy steps

  • Follow the Personal Credibility Factor’s steps to repairing credibility when you’ve lost it

There’s no fakery here: In the long run, you either earn trust or you don’t. This book gives you the tools to earn it for life.

Product Details

FT Press
Publication date:
Pearson Custom Business Resources Series
Sales rank:
Product dimensions:
5.30(w) x 8.20(h) x 0.70(d)

Read an Excerpt

Introduction I Wouldn't Trust That Person for a Minute!

You have probably had this feeling before. It's that little mental nudge you get when you really don't expect it. It might even seem somewhat irrational at the time. Try to put yourself in the following situation: You have been invited to have lunch with a respected business consultant who is interested in hiring you as a contractor. "Kate" has a solid reputation and an established consulting business. She wants you to consider joining her as a consulting partner to work with some of her best clients, and this could mean wonderful earning potential for you! The lunch is going well—but you cannot shake this odd feeling that something just isn't right. That little voice will not go away that is saying, "Don't trust! Eat your lunch and let it go at that. This just doesn't feel right!"

Or perhaps the opposite has happened to you—which might be equally confounding. Have you ever been challenged with hiring contractors to help you with projects around your house? Most of us have learned that hiring someone for odd jobs, such as small building projects or fixing a clogged drain, can be downright infuriating. Perhaps you have experienced the frustration of having a contractor who won't return your phone calls. Or, maybe you can identify with the challenges of having appointments made to estimate pricing, but no one shows up. Then, when you call to find out what happened—your call isn't returned. Unfortunately, you begin to believe that you will never be able to find someone to do the work.

Then, amazingly, someone walks into your life that is dramatically different. If you are fortunate enough, you meet someone like "Dan." Even though you are a little cynical about hiring contractors, you believe that Dan will keep his appointments, follow through on commitments, and do a great job with anything he agrees to do. And,


he won't agree to do something that he doesn't believe he can do effectively. When you look back on it, you can remember being certain that Dan could be trusted from the first time you talked with him.

So, what does this mean? Does it mean that most of us have internal voices that can predict whether someone is trustworthy and credible? Does this mean that personal credibility is just something we instinctively sense in others? And, what about you? Do others instinctively believe and trust in you—or is there some reason that others are naturally skeptical of you?

Our "instincts" about people can be helpful, but, obviously, it is so much more than that.

It isn't particularly complicated either. Everyone can have strong personal credibility—but it does require that we understand it, desire it, and make a decision to seek it for our lives.

What Is the Personal Credibility Factor?

When others believe, trust, and have confidence in you, you naturally receive their respect—you are someone with personal credibility. When you are respected, your self-worth and confidence increases. When you receive respect—from both yourself and others—you are more self-accepting. Self-acceptance allows you to just be yourself, which increases authenticity. When you are authentic, others instinctively believe and trust in you more.

But wait...Is personal credibility based on the type of person that you are, or is it based on the types of things that you do?

If you really think about it, the only way we can assess people is from our observations of what they do.

It is what people do that forms our opinions, relationships, and ultimate decisions of whether to trust and respect them. Our impressions, thoughts, and opinions are constantly being formed and reformed, most often in our subconscious. Although we might be unaware of it, we stay in constant "observer" mode with those around us, and they stay in that same mode observing us! We might not always have all the facts, and our observations might change over time, but, regardless, it is still the only information on which we have to base our thoughts and opinions of others. For this reason, it is what people do that determines our belief, respect, and trust in them—it is what we all do that determines personal credibility.

Why would this matter? It's really pretty simple. At our very core, we want to know who we can trust and respect—and we want to receive that same trust and respect from others. However, we are living in a world where it is becoming more and more difficult to discern who deserves our trust and respect. Headlines and TV news are filled regularly with stories of troubled organizations such as WorldCom and Enron, fallen TV evangelists, government leaders, and others taking the spotlight for misleading the public. Consequently, we find ourselves wondering if personal credibility with public figures is only something of the past. On a more personal level, family, friends, or coworkers violate our trust and lose credibility as a result. Most people—regardless of whether they are in the public spotlight—don't intentionally choose a life of being disbelieved, mistrusted, and disrespected.

The reality is that personal credibility either occurs or is damaged due to ongoing decisions we make and behaviors we demonstrate.

For most of us, there is an inherent need to be valued and respected by others, while at the same time, to be comfortable and confident in being who we authentically are. We want to live a life that causes others to say: "(Your name)—now that is someone with personal credibility!" We all don't experience that type of life though. The great news is this: We can experience greater personal credibility—if we are willing to honestly evaluate ourselves, look at our own actions and behaviors, and build some new habits.

© Copyright Pearson Education. All rights reserved.

Meet the Author

Sandy Allgeier, SPHR, is a consultant, trainer/facilitator, and coach who helps organizations maximize their human resource potential. Before launching her consulting business in 2000, she had 25+ years’ experience in HR, rising to SVP of HR at a major provider of assisted living services, with responsibility for over 7,000 employees.

Allgeier contributed to the book Conversations on Success, Volume 7 (Insight, 2005), which also featured Stephen Covey and Dr. Denis Waitley. She earned the 1999 Award for Professional Excellence from SHRM’s Louisville chapter and was selected as faculty member and facilitator for SHRM’s HR Generalist Certificate and Recruitment and Retention Certificate Programs.

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