The Personal MBA: Master the Art of Business

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More About This Book

Overview

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Editorial Reviews

Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.)
Library Journal
The conceit of this book is that the highly condensed information within will supplant a formal MBA program. To the contrary, it is best suited as a primer for those considering a business degree. With 226 single-page entries covering everything from profit margin to counterparty risk, this book reads like a wordy page-a-day calendar. A reader who stays engaged through the end would not be ready for the executive suite but would probably find business school an appealing prospect. That's not to imply the text is dry. Kaufman, who bills himself as an independent business educator, provides explanations that are clear, concise, and very readable. He also uses easily relatable, everyday examples to illustrate the various principles discussed. The span of topics is too broad for a layperson, but no individual subject is delved into deeply enough for a practitioner. VERDICT This is perfect for those pondering whether the world of business is for them. It is a great introduction for students picking a major or career-changers weighing their options. Recommended for high school, undergrad, and public library collections.—Robert Perret, Univ. of Idaho, Moscow

Product Details

  • ISBN-13: 9781591843528
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 12/30/2010
  • Pages: 416
  • Sales rank: 74,944
  • Product dimensions: 6.40 (w) x 9.00 (h) x 1.40 (d)

Meet the Author

Josh Kaufman is an independent business educator who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter & Gamble, where he launched major new products and developed P&G's global online marketing measurement strategy. He lives in Colorado.
www.personalmba.com

Customer Reviews

Average Rating 3.5
( 22 )

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(9)

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(4)

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See All Sort by: Showing 1 – 20 of 22 Customer Reviews

  • Anonymous

    Posted March 7, 2012

    Waste of money and time

    At best this book presents first semester business topics. If i say any more about how disappointing this book is, it might come across as personal attacks agaimst the author and I do not want that to happen.

    Invest in another book.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 25, 2012

    First step on self education program

    This book gives you the lowdown on what an expensive MBA will not do for you, then proceeds to give you some alternatives. It's a high level view but a great intro and overview into what you need to know about business. I'd recommend it to everyone contemplating an MBA program.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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    Posted January 18, 2011

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