The Personal MBA: Master the Art of Business

( 28 )

Overview

A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars)...

See more details below
Other sellers (Hardcover)
  • All (21) from $5.99   
  • New (13) from $6.98   
  • Used (8) from $5.99   
The Personal MBA: Master the Art of Business

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price

Overview

A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Read More Show Less

Editorial Reviews

Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.)
Library Journal
The conceit of this book is that the highly condensed information within will supplant a formal MBA program. To the contrary, it is best suited as a primer for those considering a business degree. With 226 single-page entries covering everything from profit margin to counterparty risk, this book reads like a wordy page-a-day calendar. A reader who stays engaged through the end would not be ready for the executive suite but would probably find business school an appealing prospect. That's not to imply the text is dry. Kaufman, who bills himself as an independent business educator, provides explanations that are clear, concise, and very readable. He also uses easily relatable, everyday examples to illustrate the various principles discussed. The span of topics is too broad for a layperson, but no individual subject is delved into deeply enough for a practitioner. VERDICT This is perfect for those pondering whether the world of business is for them. It is a great introduction for students picking a major or career-changers weighing their options. Recommended for high school, undergrad, and public library collections.—Robert Perret, Univ. of Idaho, Moscow
Library Journal
12/01/2013
While he is not a member of the sandwich generation, Kaufman gives those interested in building their own business a boost through this information-packed book. (LJ 12/10)
Read More Show Less

Product Details

  • ISBN-13: 9781591843528
  • Publisher: Penguin Publishing Group
  • Publication date: 12/30/2010
  • Pages: 416
  • Sales rank: 572,556
  • Product dimensions: 6.40 (w) x 9.00 (h) x 1.40 (d)

Meet the Author

Josh Kaufman is an independent business educator who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter & Gamble, where he launched major new products and developed P&G's global online marketing measurement strategy. He lives in Colorado.
www.personalmba.com
Read More Show Less

Table of Contents

Key Terms xiii

A Note to the Reader xvii

Introduction: Why Read this Book? 1

You Don't Need to Know It All 2

No Experience Necessary 3

Questions, Not Answers 4

Mental Models, Not Methods 4

My "Personal" MBA 6

A Self-Directed Crash Course in Business 7

The Wheat and the Chaff 9

The Personal MBA Goes Global 10

Munger's Mental Models 12

Connecting the Dots 15

For the Skeptics 17

Should You Go to Business School? 17

Three Big Problems with Business Schools 18

Delusions of Grandeur 19

Your Money AND Your Life 20

Breaking Out the Benjamins 21

What an MBA Will Actually Get You 22

Where Business Schools Came From 24

In Search of Distribution 25

Playing with Fire 26

No Reason to Change 28

The Single Benefit of Business Schools 29

I Owe, I Owe-It's Off to Work I Go 30

A Better Way 31

What You'll Learn in This Book 32

How to Use This Book 35

1 Value Creation 37

The Five Parts of Every Business 38

Economically Valuable Skills 39

The Iron Law of the Market 40

Core Human Drives 41

Status Seeking 43

Ten Ways to Evaluate a Market 44

The Hidden Benefits of Competition 46

The Mercenary Rule 47

The Crusader Rule 48

Twelve Standard Forms of Value 49

Form of Value #1: Product 50

Form of Value #2: Service 51

Form of Value #3: Shared Resource 52

Form of Value #4: Subscription 53

Form of Value #5: Resale 54

Form of Value #6: Lease 55

Form of Value #7: Agency 56

Form of Value #8: Audience Aggregation 57

Form of Value #9: Loan 58

Form of Value #10: Option 60

Form of Value #11: Insurance 61

Form of Value #12: Capital 62

Hassle Premium 63

Perceived Value 64

Modularity 65

Bundling and Unbundling 66

Prototype 67

The Iteration Cycle 68

Iteration Velocity 69

Feedback 70

Alternatives 72

Trade-offs 73

Economic Values 74

Relative Importance Testing 76

Critical Assumptions 78

Shadow Testing 80

Minimum Viable Offer 81

Incremental Augmentation 83

Field Testing 84

2 Marketing 86

Attention 87

Receptivity 88

Remarkability 89

Probable Purchaser 90

Preoccupation 91

End Result 92

Qualification 93

Point of Market Entry 95

Addressability 96

Desire 98

Visualization 99

Framing 100

Free 102

Permission 103

Hook 105

Call-To-Action (CTA) 106

Narrative 107

Controversy 108

Reputation 110

3 Sales 112

Transaction 113

Trust 114

Common Ground 115

Pricing Uncertainty Principle 116

Four Pricing Methods 117

Price Transition Shock 120

Value-Based Selling 122

Education-Based Selling 123

Next Best Alternative 125

Exclusivity 126

Three Universal Currencies 127

Three Dimensions of Negotiation 128

Buffer 130

Persuasion Resistance 132

Reciprocation 134

Damaging Admission 136

Barriers to Purchase 137

Risk Reversal 139

Reactivation 141

4 Value Delivery 143

Value Stream 144

Distribution Channel 146

The Expectation Effect 147

Predictability 149

Throughput 151

Duplication 152

Multiplication 153

Scale 154

Accumulation 155

Amplification 156

Barrier to Competition 157

Force Multiplier 158

Systemization 160

5 Finance 162

Profit 163

Profit Margin 164

Value Capture 165

Sufficiency 167

Valuation 169

Cash Flow Statement 170

Income Statement 172

Balance Sheet 174

Financial Ratios 176

Cost-Benefit Analysis 178

Four Methods to Increase Revenue 179

Pricing Power 180

Lifetime Value 181

Allowable Acquisition Cost (AAC) 182

Overhead 184

Costs: Fixed and Variable 185

Incremental Degradation 186

Breakeven 187

Amortization 188

Purchasing Power 190

Cash Flow Cycle 191

Opportunity Cost 193

Time Value of Money 194

Compounding 195

Leverage 196

Hierarchy of Funding 198

Bootstrapping 202

Return on Investment (ROI) 203

Sunk Cost 204

Internal Controls 205

6 The Human Mind 208

Caveman Syndrome 208

Performance Requirements 210

The Onion Brain 213

Perceptual Control 215

Reference Level 217

Conservation of Energy 219

Guiding Structure 221

Reorganization 222

Conflict 224

Pattern Matching 226

Mental Simulation 227

Interpretation and Reinterpretation 229

Motivation 231

Inhibition 233

Willpower Depletion 234

Loss Aversion 236

Threat Lockdown 237

Cognitive Scope Limitation 240

Association 242

Absence Blindness 244

Contrast 246

Scarcity 248

Novelty 250

7 Working with Yourself 252

Akrasia 252

Monoidealism 255

Cognitive Switching Penalty 257

Four Methods of Completion 260

Most Important Tasks 261

Goals 262

States of Being 264

Habits 266

Priming 267

Decision 269

Five-Fold Why 271

Five-Fold How 272

Next Action 273

Externalization 274

Self-Elicitation 276

Counterfactual Simulation 278

Parkinson's Law 280

Doomsday Scenario 281

Excessive Self-Regard Te ndency 282

Confirmation Bias 285

Hindsight Bias 286

Performance Load 287

Energy Cycles 288

Stress and Recovery 290

Testing 293

Mystique 295

Hedonic Treadmill 296

Comparison Fallacy 299

Locus of Control 301

Attachment 302

Personal Research and Development (R&D) 303

Limiting Belief 305

8 Working with Others 307

Power 308

Comparative Advantage 309

Communication Overhead 311

Importance 313

Safety 314

Golden Trifecta 316

Reason Why 317

Commander's Intent 318

Bystander Apathy 319

Planning Fallacy 320

Referrals 322

Clanning 323

Convergence and Divergence 325

Social Signals 327

Social Proof 328

Authority 329

Commitment and Consistency 331

Incentive-Caused Bias 333

Modal Bias 334

Pygmalion Effect 335

Attribution Error 337

Option Orientation 338

Management 339

Performance-Based Hiring 342

9 Understanding Systems 346

Gall's Law 346

Flow 348

Stock 348

Slack 349

Constraint 350

Feedback Loop 352

Autocatalysis 353

Environment 354

Selection Test 355

Uncertainty 356

Change 358

Interdependence 359

Counterparty Risk 361

Second-Order Effects 362

Normal Accidents 364

10 Analyzing Systems 366

Deconstruction 366

Measurement 368

Key Performance Indicator 369

Garbage In, Garbage Out 371

Tolerance 372

Analytical Honesty 373

Context 375

Sampling 376

Margin of Error 377

Ratio 378

Typicality 379

Correlation and Causation 381

Norms 382

Proxy 383

Segmentation 385

Humanization 386

11 Improving Systems 388

Intervention Bias 388

Optimization 390

Refactoring 391

The Critical Few 392

Diminishing Returns 394

Friction 395

Automation 397

The Paradox of Automation 398

The Irony of Automation 399

Standard Operating Procedure 400

Checklist 401

Cessation 403

Resilience 404

Fail-safe 406

Stress Testing 408

Scenario Planning 410

Sustainable Growth Cycle 411

The Middle Path 413

The Experimental Mind-set 413

Not "The End" 414

Acknowledgments 419

Appendix A How to Continue Your Business Studies 421

Appendix B Forty-nine Questions to Improve Your Results 427

Notes 431

Index 435

Read More Show Less

Customer Reviews

Average Rating 3.5
( 28 )
Rating Distribution

5 Star

(11)

4 Star

(5)

3 Star

(4)

2 Star

(4)

1 Star

(4)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
See All Sort by: Showing 1 – 20 of 28 Customer Reviews
  • Anonymous

    Posted December 31, 2012

    Great foundation book

    As an MBA student, I found this book to be very useful. Allthough I am a veteran and have the GI bill to pay for my MBA, if you are considering an MBA I reccomend this book, it could save you lots of money.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 7, 2012

    Waste of money and time

    At best this book presents first semester business topics. If i say any more about how disappointing this book is, it might come across as personal attacks agaimst the author and I do not want that to happen.

    Invest in another book.

    1 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 25, 2012

    First step on self education program

    This book gives you the lowdown on what an expensive MBA will not do for you, then proceeds to give you some alternatives. It's a high level view but a great intro and overview into what you need to know about business. I'd recommend it to everyone contemplating an MBA program.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 7, 2013

    After Shipping

    Received book slighty damaged after shipping. Was new condition but hard cover was bent where packaging was assembled. Could not fix. Not new condition.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 1, 2013

    No text was provided for this review.

  • Anonymous

    Posted January 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 2, 2012

    No text was provided for this review.

  • Anonymous

    Posted August 8, 2014

    No text was provided for this review.

  • Anonymous

    Posted February 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 9, 2012

    No text was provided for this review.

  • Anonymous

    Posted April 21, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 20, 2012

    No text was provided for this review.

  • Anonymous

    Posted August 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 7, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 1, 2011

    No text was provided for this review.

See All Sort by: Showing 1 – 20 of 28 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)