The Personal MBA: Master the Art of Business by Josh Kaufman, Hardcover | Barnes & Noble
The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

3.5 28
by Josh Kaufman
     
 

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A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to

Overview

A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Editorial Reviews

Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.)
Library Journal
The conceit of this book is that the highly condensed information within will supplant a formal MBA program. To the contrary, it is best suited as a primer for those considering a business degree. With 226 single-page entries covering everything from profit margin to counterparty risk, this book reads like a wordy page-a-day calendar. A reader who stays engaged through the end would not be ready for the executive suite but would probably find business school an appealing prospect. That's not to imply the text is dry. Kaufman, who bills himself as an independent business educator, provides explanations that are clear, concise, and very readable. He also uses easily relatable, everyday examples to illustrate the various principles discussed. The span of topics is too broad for a layperson, but no individual subject is delved into deeply enough for a practitioner. VERDICT This is perfect for those pondering whether the world of business is for them. It is a great introduction for students picking a major or career-changers weighing their options. Recommended for high school, undergrad, and public library collections.—Robert Perret, Univ. of Idaho, Moscow
From the Publisher
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

Product Details

ISBN-13:
9781591843528
Publisher:
Penguin Publishing Group
Publication date:
12/30/2010
Pages:
416
Sales rank:
149,828
Product dimensions:
6.40(w) x 9.00(h) x 1.40(d)
Age Range:
18 Years

What People are saying about this

From the Publisher
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

Meet the Author

Josh Kaufman is an independent business educator who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter & Gamble, where he launched major new products and developed P&G's global online marketing measurement strategy. He lives in Colorado.
www.personalmba.com

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Personal MBA 3.5 out of 5 based on 0 ratings. 28 reviews.
Anonymous More than 1 year ago
As an MBA student, I found this book to be very useful. Allthough I am a veteran and have the GI bill to pay for my MBA, if you are considering an MBA I reccomend this book, it could save you lots of money.
Anonymous More than 1 year ago
This book gives you the lowdown on what an expensive MBA will not do for you, then proceeds to give you some alternatives. It's a high level view but a great intro and overview into what you need to know about business. I'd recommend it to everyone contemplating an MBA program.
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