The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

3.5 28
by Josh Kaufman
     
 

View All Available Formats & Editions

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled

…  See more details below

Overview

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Read More

Editorial Reviews

From the Publisher
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

Library Journal
12/01/2013
While he is not a member of the sandwich generation, Kaufman gives those interested in building their own business a boost through this information-packed book. (LJ 12/10)
Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.)

Read More

Product Details

ISBN-13:
9781591845577
Publisher:
Penguin Publishing Group
Publication date:
08/28/2012
Pages:
464
Sales rank:
58,774
Product dimensions:
8.40(w) x 5.40(h) x 1.30(d)
Age Range:
18 Years

What People are saying about this

From the Publisher
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

Read More

Meet the Author

Josh Kaufman is an independent business educator who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter & Gamble, where he launched major new products and developed P&G's global online marketing measurement strategy. He lives in Colorado.
www.personalmba.com

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Personal MBA 3.5 out of 5 based on 0 ratings. 28 reviews.
Anonymous More than 1 year ago
As an MBA student, I found this book to be very useful. Allthough I am a veteran and have the GI bill to pay for my MBA, if you are considering an MBA I reccomend this book, it could save you lots of money.
Anonymous More than 1 year ago
This book gives you the lowdown on what an expensive MBA will not do for you, then proceeds to give you some alternatives. It's a high level view but a great intro and overview into what you need to know about business. I'd recommend it to everyone contemplating an MBA program.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago