The Personal Touch

( 3 )

Overview

Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.

The president of one of America's most successful public relations firms presents her proven success formula: to do well in business you must do good to others. Terrie Williams--whose clients include Eddie Murphy and Janet Jackson--offers invaluable ...

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Overview

Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.

The president of one of America's most successful public relations firms presents her proven success formula: to do well in business you must do good to others. Terrie Williams--whose clients include Eddie Murphy and Janet Jackson--offers invaluable information for business success based on building relationships.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
``Turning contacts into contracts,'' says Williams, a black woman and entrepreneur, accounts for the success of her public relations and marketing agency, which since 1987 has represented AT&T, Time-Life Books, the Disney Channel and Janet Jackson, among others. This very chatty self-help guide for aspiring entrepreneurs, coauthored with Cooney, an associate at the Terrie Williams Agency, recounts how Williams, a former social worker and self-declared ``people's person,'' founded her firm on a shoestring with Eddie Murphy and Miles Davis as first clients. Useful tips and examples concern building a reputation for integrity, performance techniques and ``going the extra mile'' for clients. Upbeat and inspirational. Major ad/promo; author tour. (Sept.)
Library Journal
Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that combines a distinctive work ethic, with attention to detail, drive, determination, honesty, and integrity.
From Barnes & Noble
One of the most successful PR people in the business, Terrie Williams shares her strategies for success. Learn how to polish your social skills, become known as a person of character, master the art of speaking, and "give back" to help build a better world.
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Product Details

  • ISBN-13: 9780446671583
  • Publisher: Grand Central Publishing
  • Publication date: 2/1/1996
  • Edition description: Reprint
  • Edition number: 1
  • Pages: 248
  • Sales rank: 329,273
  • Product dimensions: 0.52 (w) x 5.50 (h) x 8.50 (d)

Customer Reviews

Average Rating 3.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 10, 2007

    Terrie is as amazing as this book

    This book was amazing it's like guidelines to success and it's the simplest things that she does that makes her so successful...there is this one part of the book when she finally gets her first client that was just amazing..Terrie just made you want to get up and start your own business and that's what i love about this book it motivates you...which is what we sometimes need in life motivation

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  • Anonymous

    Posted December 30, 2001

    Terrie is a professional.........

    In my opinion she wrote this book from a professional yet human perspective. It seems that some readers may have expected this book to solve their problems for them. Maybe they were looking for a step by step guide, to lead them to a career such as Terries. Terrie's Personal Touch philosphy is one that works, but if you're the type of person who lacks the drive and initiative to obtain your goals. All the books in the world will not make you a success.

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  • Anonymous

    Posted June 9, 2001

    Not what I expected

    I was really disappointed by this book. Except for the really interesting story of how Terrie Williams became the success that she is today there's not much substance. Her suggestions on how to behave in the business world are not new. Buying a book on etiquette would tell you everything that is in Personal Touch. Also, the frequent profanity added nothing and was distracting.

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Sort by: Showing all of 3 Customer Reviews

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