The Personal Touch

The Personal Touch

3.6 3
by Terrie Williams, Joe Cooney
     
 

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Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.

Overview

Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
``Turning contacts into contracts,'' says Williams, a black woman and entrepreneur, accounts for the success of her public relations and marketing agency, which since 1987 has represented AT&T, Time-Life Books, the Disney Channel and Janet Jackson, among others. This very chatty self-help guide for aspiring entrepreneurs, coauthored with Cooney, an associate at the Terrie Williams Agency, recounts how Williams, a former social worker and self-declared ``people's person,'' founded her firm on a shoestring with Eddie Murphy and Miles Davis as first clients. Useful tips and examples concern building a reputation for integrity, performance techniques and ``going the extra mile'' for clients. Upbeat and inspirational. Major ad/promo; author tour. (Sept.)
Library Journal - Library Journal
Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that combines a distinctive work ethic, with attention to detail, drive, determination, honesty, and integrity.

Product Details

ISBN-13:
9780446671583
Publisher:
Grand Central Publishing
Publication date:
02/01/1996
Edition description:
Reprint
Pages:
248
Product dimensions:
0.52(w) x 5.50(h) x 8.50(d)

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Personal Touch 3.7 out of 5 based on 0 ratings. 3 reviews.
Guest More than 1 year ago
This book was amazing it's like guidelines to success and it's the simplest things that she does that makes her so successful...there is this one part of the book when she finally gets her first client that was just amazing..Terrie just made you want to get up and start your own business and that's what i love about this book it motivates you...which is what we sometimes need in life motivation
Guest More than 1 year ago
In my opinion she wrote this book from a professional yet human perspective. It seems that some readers may have expected this book to solve their problems for them. Maybe they were looking for a step by step guide, to lead them to a career such as Terries. Terrie's Personal Touch philosphy is one that works, but if you're the type of person who lacks the drive and initiative to obtain your goals. All the books in the world will not make you a success.
Guest More than 1 year ago
I was really disappointed by this book. Except for the really interesting story of how Terrie Williams became the success that she is today there's not much substance. Her suggestions on how to behave in the business world are not new. Buying a book on etiquette would tell you everything that is in Personal Touch. Also, the frequent profanity added nothing and was distracting.