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Starting your own personal training business or wanting to improve your existing practice? With the updated and expanded second edition of the popular The Personal Trainer's Handbook, you'll have all the advice and tools you'll need to succeed.
Like the popular first edition, this easy-to-use reference is written in everyday language and covers everything from designing safe and effective fitness programs to handling even the most difficult clients. You will learn how to achieve personal and financial success as a personal trainer, how to attract and keep clientele, and how to manage taxes and other business issues that are crucial to a personal training business.
With the new edition, you'll also get a succinct but comprehensive review of exercise physiology that's directly applicable to your business. This text includes a valuable new CD-ROM with the following features:
The Personal Trainer's Handbook, Second Edition, also features an improved resistance workout guide. The guide contains
·instructions and illustrations for 74 exercises and 17 stretches,
·important reminders to give your clients to ensure ongoing correct form, and
·tips on how to handle or avoid common problems that you or your clients may experience with each exercise.
In addition, the resistance workout guide now contains a handy box on the outer edge of each page that has listings of the primary and secondary muscles and the area of the body worked by each exercise. This will help you quickly locate appropriate exercises for each client.
The author, Teri O'Brien, is a well-known consultant on starting and growing personal training businesses and a former lawyer and personal trainer. She uses a clear, friendly, and entertaining writing style to share a wealth of practical guidance. With The Personal Trainer's Handbook, Second Edition, you will become a more effective self-marketer, businessperson, motivator, and teacher for your clients
Part I: Establishing Your Personal Training Business
Chapter 1. Standing on the Threshold
Threshold Question 1: Is It Right for Me?
Threshold Question 2: What Do I Need to Get Started?
Threshold Question 3: Do I Have What It Takes?
Threshold Question 4: Do I Want to Start My Own Business or Work for Someone Else?
If You Do Decide to Start Your Own Business, Start Here
Threshold Question 5: Do You Want to Work in a Club or in People's Homes?
Don't Stress Out
Chapter 2. Business and Legal Matters
How Should I Set Up My Business?
How Much Should I Charge?
A Recommendation About Billing Your Clients
Writing Your Business Plan
Bookkeeping and Financial Records
The Ethics of Personal Training
Chapter 3. Marketing Your Business
Appealing to Your Customer
Sales: Your First Contact
Keeping Track of the Results
Part II: Working With Your Client
Chapter 4. The Art of Exercise Program Design
General Principles of Program Design
Steps of Individualized Program Design
Chapter 5. Designing the Cardiovascular, Flexibility, and Nutritional Components
Metabolism and Basic Energy Systems
The Role of the Cardiovascular System
The Role of the Respiratory System
Adaptations to Aerobic Exercise Training
Designing the Cardiovascular Component of the Client's Program
The Flexibility Component
The Nutritional Component
Chapter 6. Designing the Resistance Component of the Program
Physiology of Resistance Training
Everything You Ever Needed to Know About Resistance Training You Learned in Sixth-Grade Science
Designing the Resistance Component
Chapter 7. Conducting the Workout and Conducting Yourself
Conducting the Workout
Conducting Yourself in the Gym
Special Considerations of Home Workouts
Chapter 8. Motivating Your Client
Clarity: Your Client's Personal Motivational Touchstone
Goal Setting: Your Client's Vision
Focus: How to Keep Your Client Motivated and Moving
Chapter 9. Exceed Expectations Every Day: Customer Service
Appreciate the Specialness of Every Client
Rx for Trouble
Never Stop Learning
The Business You're Really In: Communications
Do What You Say You're Going to Do
Commit Yourself to the Continuing Pursuit of Excellence
Never Forget Whom This Is About
Part III: Resistance Workout Guide
Appendix A Sample Forms
Waiver and Informed Consent Form
Waiver and Assumption of Risk (Home Workouts)
Letter of Agreement
Health History Questionnaire
Medical Clearance and Physician's Consent to Participate in Fitness Assessment and Exercise Program
Sample Injury Report
Notes on Using the Workout Record Form
Workout Record Form
Appendix B Fitness Testing
Sit-and-Reach Test for Hamstring Flexibility
Finger-Touch Test for Rotator Cuff Flexibility
Three-Minute Step Test
Curl-Up Test for Abdominal Strength
About the Author