The Personal Trainer's Handbook - 2nd Edition / Edition 2

The Personal Trainer's Handbook - 2nd Edition / Edition 2

by Teri O'Brien
     
 

Starting your own personal training business or wanting to improve your existing practice? With the updated and expanded second edition of the popular The Personal Trainer's Handbook, you'll have all the advice and tools you'll need to succeed.

Like the popular first edition, this easy-to-use reference is written in everyday language and

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Overview

Starting your own personal training business or wanting to improve your existing practice? With the updated and expanded second edition of the popular The Personal Trainer's Handbook, you'll have all the advice and tools you'll need to succeed.

Like the popular first edition, this easy-to-use reference is written in everyday language and covers everything from designing safe and effective fitness programs to handling even the most difficult clients. You will learn how to achieve personal and financial success as a personal trainer, how to attract and keep clientele, and how to manage taxes and other business issues that are crucial to a personal training business.

With the new edition, you'll also get a succinct but comprehensive review of exercise physiology that's directly applicable to your business. This text includes a valuable new CD-ROM with the following features:


  • ·10 reproducible forms you can use and modify to manage the commercial, practical, and legal requirements of your business
    ·Forms for data collection and record keeping
    ·Charts and tables for writing the most beneficial exercise program for each client
    ·Handouts you can print and give to clients to reinforce your training

    The Personal Trainer's Handbook, Second Edition, also features an improved resistance workout guide. The guide contains
    ·instructions and illustrations for 74 exercises and 17 stretches,
    ·important reminders to give your clients to ensure ongoing correct form, and
    ·tips on how to handle or avoid common problems that you or your clients may experience with each exercise.

    In addition, the resistance workout guide now contains a handy box on the outer edge of each page that has listings of the primary and secondary muscles and the area of the body worked by each exercise. This will help you quickly locate appropriate exercises for each client.

    The author, Teri O'Brien, is a well-known consultant on starting and growing personal training businesses and a former lawyer and personal trainer. She uses a clear, friendly, and entertaining writing style to share a wealth of practical guidance. With The Personal Trainer's Handbook, Second Edition, you will become a more effective self-marketer, businessperson, motivator, and teacher for your clients

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  • Product Details

    ISBN-13:
    9780736045018
    Publisher:
    Human Kinetics Publishers
    Publication date:
    04/11/2003
    Edition description:
    REV
    Pages:
    280
    Product dimensions:
    8.30(w) x 11.02(h) x 0.59(d)
    Age Range:
    18 Years

    Meet the Author

    Teri O'Brien is an author, speaker, radio personality, and founder and president of Teri O'Brien Fitness Systems, Inc., a fitness consultation firm located in the Chicago area. Since starting the company in 1991, shortly after completing her master's degree in exercise science at the University of Illinois at Chicago, she has designed optimum performance programs for people of all ages and conditions. A variety of women's and professional groups have enjoyed her entertaining talks and workshops on effective exercise programming, personal effectiveness, successful aging, and optimum performance.

    Teri is not your usual fitness expert. Coaching and motivational speaking are a second career for this self-described recovering (as in nonpracticing) lawyer, who practiced law for seven years. She received her bachelor of arts degree from Arizona State University (ASU), where she graduated summa cum laude and Phi Beta Kappa. She discovered the energy-boosting and stress-busting powers of exercise while she was in law school at ASU. To relieve her anxiety from school pressures, Teri began running and continued for nearly 10 years, completing five marathons and dozens of 10K races. After abandoning running in favor of weight training, Teri competed in several bodybuilding competitions, including the Gateway Classic, where she placed fourth in the lightweight class.

    Teri is certified as a health fitness instructor by both the American College of Sports Medicine and the American Council on Exercise. In addition, she is a member of the National Strength and Conditioning Association.

    She hosted a popular radio talk show on health and wellness on a major Chicago radio station and was featured twice in Shape magazine's “One on One” column. Teri also wrote and was featured in eight videos for fitness professionals in the American College of Sports Medicine's Healthy Learning series.

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    Table of Contents

    Preface
    Acknowledgments
    Introduction

    Part I: Establishing Your Personal Training Business

    Chapter 1. Standing on the Threshold
    Threshold Question 1: Is It Right for Me?
    Threshold Question 2: What Do I Need to Get Started?
    Threshold Question 3: Do I Have What It Takes?
    Threshold Question 4: Do I Want to Start My Own Business or Work for Someone Else?
    If You Do Decide to Start Your Own Business, Start Here
    Threshold Question 5: Do You Want to Work in a Club or in People's Homes?
    Don't Stress Out

    Chapter 2. Business and Legal Matters
    How Should I Set Up My Business?
    How Much Should I Charge?
    A Recommendation About Billing Your Clients
    Writing Your Business Plan
    Bookkeeping and Financial Records
    Avoiding Lawsuits
    The Ethics of Personal Training

    Chapter 3. Marketing Your Business
    Marketing
    Appealing to Your Customer
    Advertising
    Marketing Materials
    Sales: Your First Contact
    Keeping Track of the Results

    Part II: Working With Your Client

    Chapter 4. The Art of Exercise Program Design
    General Principles of Program Design
    Steps of Individualized Program Design

    Chapter 5. Designing the Cardiovascular, Flexibility, and Nutritional Components
    Metabolism and Basic Energy Systems
    The Role of the Cardiovascular System
    The Role of the Respiratory System
    Adaptations to Aerobic Exercise Training
    Designing the Cardiovascular Component of the Client's Program
    The Flexibility Component
    The Nutritional Component

    Chapter 6. Designing the Resistance Component of the Program
    Physiology of Resistance Training
    Everything You Ever Needed to Know About Resistance Training You Learned in Sixth-Grade Science
    Designing the Resistance Component

    Chapter 7. Conducting the Workout and Conducting Yourself
    Conducting the Workout
    Conducting Yourself in the Gym
    Special Considerations of Home Workouts

    Chapter 8. Motivating Your Client
    Clarity: Your Client's Personal Motivational Touchstone
    Goal Setting: Your Client's Vision
    Focus: How to Keep Your Client Motivated and Moving

    Chapter 9. Exceed Expectations Every Day: Customer Service
    Appreciate the Specialness of Every Client
    Rx for Trouble
    Never Stop Learning
    The Business You're Really In: Communications
    Do What You Say You're Going to Do
    Commit Yourself to the Continuing Pursuit of Excellence
    Never Forget Whom This Is About
    Conclusion

    Part III: Resistance Workout Guide

    Appendix A Sample Forms
    Waiver and Informed Consent Form
    Waiver and Assumption of Risk (Home Workouts)
    Letter of Agreement
    Health History Questionnaire
    Medical Clearance and Physician's Consent to Participate in Fitness Assessment and Exercise Program
    Sample Injury Report
    Goal Inventory
    Lifestyle Questionnaire
    Notes on Using the Workout Record Form
    Workout Record Form

    Appendix B Fitness Testing
    Body Composition
    Sit-and-Reach Test for Hamstring Flexibility
    Finger-Touch Test for Rotator Cuff Flexibility
    Three-Minute Step Test
    Curl-Up Test for Abdominal Strength

    Glossary
    Suggested Reading
    References
    Index
    About the Author

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